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Introduction to Social Media Marketing by Coursera
Course Highlights
- Understand the landscape of traditional, digital and social media marketing
- Understand the major social media platforms, how they function, and what role they play in marketing
- Create SMART goals, identify KPIs, and define your target audience and their customer journey
- Choose the right social media platforms and learn how to create social media policies
Skills you will learn!
Curriculum
27 Topics
Introduction to the Meta Social Media Marketing Professional Certificate
Introduction to Anke Audenaert
Introduction to Social Media Marketing Overview
Careers in Digital Marketing
The Social Media Landscape Overview
Introduction to Marketing
Introduction to Digital Marketing
Introduction to Social Media Marketing
Social Media and Business
Social Media and Non-Profits
Categorizing Social Media
The History of Facebook
Meta Apps & Services
The Social Media Landscape Conclusion
Meta Blueprint Account
About Professional Certificate Surveys
Introduction to Social Media Marketing Course Syllabus
Join the Meta Social Media Marketing Community!
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
How to Create Social Media Accounts for Your Business
Recap of the History of Facebook
Social Media for Business Practice Quiz
The Social Media Landscape Quiz
Social Media Marketing Entry Survey
18 Topics
Social Media Platforms Overview
Use Facebook to Connect People and Businesses
Engage and Entertain with Video on YouTube
Make Connections on WhatsApp and Messenger
Connect Engage and Transact with WeChat
Find People that Care about What You Do on Instagram
Build Professional Connections on LinkedIn
Use Short Video to Connect on TikTok
Boost Your Messaging Game With Snapchat
Join the Conversation on Twitter
Showcase Your Products and Services on Pinterest
Connect on Niche Interests on Social
Social Media Platforms Conclusion
Start Here: Some Videos Are Optional
Learn More: WhatsApp and Messenger
The Major Social Media Platforms
Social Media Platforms Part I Practice Quiz
Social Media Platforms Overview Quiz
12 Topics
Goals and Planning for Success Overview
What are Marketing Goals and Why Do you Need them?
Establishing SMART Goals for Your Marketing
What are KPIs and Why Do you Need them?
Setting KPIs for Your Marketing
Goals and Planning for Success Conclusion
Preparing For Your SMART Goal and KPIs Project
SMART Goal Worksheet
Key Performance Indicators Worksheet
How to Set Your Marketing Goals Practice Quiz
Goals and Planning for Success Quiz
Create a SMART Goal and KPIs
13 Topics
Understand Your Audience Overview
What Is a Target Audience and Why Do You Need One?
Defining your Target Audience
What is a Customer Journey and Why Do You Need One?
Mapping your Customer's Journey
Understand Your Audience Conclusion
How to Define Your Target Audience
Target Audience Worksheet
Customer Journey Examples
Customer Journey Worksheet
Define Your Target Audience Practice Quiz
Understand Your Audience Quiz
Create a Customer Persona and Journey Development
16 Topics
Choose Your Social Media Channels Overview
Choose Your Platform Carefully
Map Your Audience to the Right Platform
Managing Social Media Policies
Creating a Social Media Policy
Using Your Company Blog
Managing Your Blog
Choose Your Social Media Channels Conclusion and Congratulations!
What's Next?
How to Create a LinkedIn Profile
Meta Digital Marketing Associate Certification Study Guide
Professional Certificate Job Search Resources Overview
What's Next?
Choose Your Social Media Platforms Practice Quiz
Choose Your Social Media Channels Quiz
Share Your Thoughts!
Introduction to Social Media Marketing
Related Social Media Management Courses
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