IIRF Online > Business > Business Strategy > Digital Transformation > Introduction to Digital Transformation and E-Commerce
Introduction to Digital Transformation and E-Commerce by Futurelearn
Build your knowledge of digital transformation and explore effective digital business and e-commerce management strategies.
Course Highlights
- Describe the digitalisation of enterprises, organisations and society
- Explain the consequences of digitalisation of enterprises, organisations and society on the market environment
- Apply central concepts and terminology within the field of electronic commerce correctly
- Identify differences between digital business, e-business and e-commerce
Skills you will learn!
Curriculum
8 Topics
Digital business: meaning context and terminology
Drivers of digital technology adoption
History and scope of e-commerce
Different classifications of e-commerce
Global context of digital business
Contemporary issues that affect digital businesses
Digital vs traditional business
Introduction to social media
Introduction to Digital Transformation and E-Commerce
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