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Introduction to Programmatic Advertising - Digital Marketing by Udemy
Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys
Course Highlights
- Learn what programmatic advertising is from a 10,000 foot view
- Get introduced to all the players in the programmatic advertising space
- Understand advertising strategy and how programmatic fits in
- Digital marketing processes and how programmatic changed that
- What is Header Bidding vs. Waterfalls and why is it important?
- Learn from an industry expert
- What is Programmatic Advertising & RTB (Real Time Bidding)?
- Make smarter decisions about your digital advertising efforts
- Advance your career with a deeper understanding of the digital advertising industry
- An understanding of the complex way digital advertising companies work together
- Join over 7,000 students in 130 countries who have taken these courses
- Be able to clearly and confidently present ideas to clients and co-workers
Skills you will learn!
Curriculum
3 Topics
Welcome to Programmatic Advertising - Digital Marketing in Today's World
High level what is programmatic advertising and what are the advantages?
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4 Topics
Digital Marketing Introduction - Qualifying Media and Ad Standards
How it Works - A walkthrough of the programmatic process
The Programmatic Process In Action - Walking Through the Process
Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions
4 Topics
Programmatic vs. RTB - They are not one in the same so what are they?
Reporting - Go beyond Impressions and Clicks and Discover Response Win & Fill
Setting Pricing in a Programmatic Environment
Fill and Floor Price Questions
7 Topics
Auctions - An Introduction to First & Second Price Auctions in Digital Marketing
Auction Reviews
Traditional Waterfall - Digital Marketing Process of Serving an Ad
Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King
Mobile Header Bidding - How This Auction Works Specifically In-App
Find a header bidding solution
Bid Shading - Adjusting bids in a First Price Auction
3 Topics
Recap - Thank You - and Bonus Lecture!
Helpful links about Programmatic Advertising
Programmatic Glossary of Terms
Introduction to Programmatic Advertising - Digital Marketing
Related Programmatic Advertising Courses
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