International B2B (Business to Business) Marketing by Coursera
Curriculum
17 Topics
Introduction to Specialization
1.1 Introduction to Course
1.2 What is B2B Marketing? Part1
1.3 What is B2B Marketing? Part2
1.4 B2B: Push & Pull and the 4W’s Approach
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part1
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part2
Syllabus
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
References
Lesson 1 Graded Quiz
Lesson 1 Practice Quiz
Optional Peer Review on the 4W's Approach
What do you think defines B2B i.e. Business to Business Marketing?
What are the advantages of using a 4W Approach?
17 Topics
2.1 B2B: Product Marketing Part1
2.2 B2B: Product Marketing Part2
2.3 B2B: Price Marketing Part1
2.4 B2B: Price Marketing Part2
2.5 B2B: Promotion Marketing Part1
2.6 B2B: Promotion Marketing Part2
2.7 B2B: Place Marketing Part1
2.8 B2B: Place Marketing Part2
Slides
Recommended Reading on Marketing Strategy
References
Lesson 2 Graded Quiz
Lesson 2 Practice Quiz
What are some Key B2B Product Marketing Issues?
What are some key B2B Pricing Issues?
Why is Boxing a good analogy for B2B Promotion?
When to go direct and when to go via middlemen?
13 Topics
3.1 B2B: Cross Country Growth Part1
3.2 B2B: Cross Country Growth Part2
3.3 B2B: Cross Industry Growth Part1
3.4 B2B: Cross Industry Growth Part2
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part1
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part2
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)
Instructor's Thank You
Slides
References
Final Graded Quiz
Does culture matter in B2B Marketing?
Should Service and Product be separated?
International B2B (Business to Business) Marketing
Related B2B Sales Courses
Thank You!
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