IIRF Online > Marketing > Affiliate Marketing > Influencer Marketing > Influencer Marketing from a Brand's Perspective
Influencer Marketing from a Brand's Perspective by upGrad
Discover the world of influencer marketing, different types of influencers and factors to build an effective influencer marketing strategy for a brand
Skills you will learn!
Curriculum
8 Topics
Celebrities
Mini Celebrities
Macro Influencers
Nano Influencers
Followers/Subscribers
Audience Demographics
Type of Content and Relevance
Engagement Rates
7 Topics
Choosing the right mix of influencers
Organic Single-Minded Messaging with a Call To Action
Creating and Evaluation Influencer Marketing Plans
Ways to Measure (Reach Views Likes Shares Comments)
Sales Intent and Conversion
Share of Voice
Brand Narratives
Influencer Marketing from a Brand's Perspective
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