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HubSpot for Marketing Professionals - Fundamentals course by Udemy
A HubSpot consultant helps you master HubSpot CRM and Marketing features in no time! - 2024 UPDATE!
Course Highlights
- Master all HubSpot features relevant to marketing activities
- Fully understand and work with the HubSpot CRM
- Work with basic and advanced HubSpot marketing features
- Conquer the HubSpot Marketing Hub :)
Skills you will learn!
Curriculum
2 Topics
Introduction
READ THIS before you start
13 Topics
Intro to CRM - A HubSpot contact profile
What are HubSpot properties + property categories
The difference between default & custom properties
How to create a custom property to save specific info about your contacts
How to add contacts to HubSpot - manually adding one person
How to import a list of contacts into HubSpot
OPTIONAL: How to add a list of contacts + info about their companies
Creating and using HubSpot lists to organize your contacts
Final words about HubSpot CRM
Installing the HubSpot Tracking Code to monitor user behaviour
Exercise: Install the HubSpot Tracking code!
HubSpot CRM quiz
Import a list of sample contacts to HubSpot
6 Topics
Intro to Email Marketing on HubSpot
Creating a basic marketing email with HubSpot
Sending your email
Why you should know about email subscription types
Marketing Email quiz
Let's create a marketing email!
7 Topics
Creating a regular HubSpot form to capture info about your audience
OPTIONAL: Creating Pop up forms with HubSpot
How cookies work
HubSpot Analytics basics
Create and publish landing pages FOR FREE using HubSpot
HubSpot Forms quiz
Create & test a basic form
6 Topics
Quick intro to HubSpot Paid Marketing Features
1st step - Connect your Email Sending Domain to HubSpot
Before creating anything - check what your HubSpot plan includes
Why you need to connect your primary domain to HubSpot before creating assets
Connecting your primary domain to HubSpot
Intro to HubSpot Paid Marketing Features Quiz
8 Topics
How to select a template and start creating
How to create anything - Intro to drag and drop templates
The 4 tabs you must be familiar with before editing anything on HubSpot
Create your page - how to work with template modules
Define your page settings
Publishing your page
Content creation quiz
Create a simple landing page!
9 Topics
Create a website from scratch - Putting together a homepage
Adding a header to your website
Adding a footer to your website
Creating the rest of your website
Creating a navigation menu for your website
Setting up a blog with HubSpot
Creating a blog post with HubSpot
Website and blog creation quiz
Create a simple About Us page (for a fake website!)
8 Topics
Creating automated emails for workflows
A few words on Automating emails and HubSpot Workflows
Creating a web version of your marketing emails
How to store images and files inside of HubSpot
How to use HubSpot´s Social Media tool
How to use HubSpot´s SEO tool
Additional Marketing Features Quiz
Create a topic cluster inside of the SEO tool!
7 Topics
How and why to use Campaigns inside of HubSpot
Creating UTM parameters (tracking URLs) inside of HubSpot
Track button clicks with HubSpot Call to Actions
Run experiments to find what your audience likes - How to create A/B tests
Creating your own Custom Analytics Reports
Advanced features quiz
Create a Campaign and Tracking link
1 Topic
Is HubSpot worth paying for? Which subscription type is best for you?
1 Topic
BONUS lecture
HubSpot for Marketing Professionals - Fundamentals course
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