IIRF Online > Business > Entrepreneurship > Entrepreneurship Fundamentals > Mastering Your Industry: Competitors, Products, & Suppliers
Mastering Your Industry: Competitors, Products, & Suppliers by Udemy
A detailed plan to discovering competitors, products, suppliers in your industry to help grow your business.
Course Highlights
- Demonstrate your industry knowledge.
- Describe the general characteristics of your industry.
- Evaluate your competition's strengths and weaknesses.
- Identify potential suppliers to meet your business needs.
- Understand channels of distribution and target markets.
Skills you will learn!
Curriculum
6 Topics
Introduction: Who we are
Entrepreneurs discuss knowing your industry
Gaining Industry Knowledge
Internet Resources
Google Searches
Example: Central Coast Disposal
5 Topics
The importance of knowing your industry
Terms to know
Industry Characteristics
Research Questions
Industry Characteristics Evaluation
6 Topics
David Neeleman: Founder JetBlue & Azul Airlines
Don't ignore your competition
David Neeleman: Understanding the Competition 1
David Neeleman: Understanding the Competition 2
Your Top Five Competitors
Competitive Rivalry Evaluation
2 Topics
Inputs and Suppliers Exercise
Influence of Suppliers Evaluation
4 Topics
Strategies for knowing our industry
Nature of Customers
Nature of Customers Exercise
Nature of Customers Evaluation
4 Topics
What are substitute products?
Substitute Products Exercise
Substitute Products Evaluation
Conclusion
Mastering Your Industry: Competitors, Products, & Suppliers
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