IIRF Online > Marketing > Social Media Marketing > Facebook Ads > How to Set Up a Facebook Ads Campaign
How to Set Up a Facebook Ads Campaign by Coursera
Course Highlights
- Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook
- Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company
Skills you will learn!
Curriculum
5 Topics
How to create your Business Manager account and your Ad account (9 min)
How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel (6 min)
How to create Ad sets and set the proper audience budget schedule and placements for them (9 min)
How to create an Ad from scratch select a visual write a Primary Text Publish the Facebook Ads and run multiple Ads within the same Ad set (7 min)
How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface (7 min)
How to Set Up a Facebook Ads Campaign
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