IIRF Online > Marketing > Marketing Fundamentals > Coaching and Consulting Business > How to Market Yourself as a Coach or Consultant
How to Market Yourself as a Coach or Consultant by Udemy
Learn a Proven, Step-by-Step Process You Can Use to Package, Brand, Market, & Sell Your Coaching or Consulting Services
Course Highlights
- How to identify your Ideal Clients so you know exactly who to market and sell to
- How to uncover your ideal Niche based on your experience, expertise, skills, and the clients you can best help
- How to create a Signature Program so you can stop selling your time or creating spec proposals
- How to develop a Core Marketing Message so you know exactly what to say in your marketing to attract your ideal clients
- How to write Compelling Marketing Copy you can use to attract your ideal clients
- How to create a Unique, Authentic, and Compelling Brand that will set you apart from everyone else who does what you do
- How to create a Financially Viable Business and understand exactly what it will take to reach your financial goals
- How to Generate Leads Online and Build an Email List of interested prospects
- How to comfortably and confidently Sell your services using Free Consultations
- How to Track and Fine-tune your marketing so it continues to work better and better the longer you're in business
- How to easily create your own Wordpress Coaching or Consulting Website
- When the best time is to Add Services or Diversify your business
Skills you will learn!
Curriculum
2 Topics
Introduction
Before We Dive In - Please Don't Skip This Lesson!
4 Topics
Inventory Your Skills Experience & Expertise
Identify Your Ideal Client
Identify What You're Really Selling: The Pain-Promise Exercise
Choose Your Niche
5 Topics
Design Your Signature Program
Confidently Promise Your Clients Results
Price Your Signature Program
Determine if Your Signature Program is Financially Viable
Create Cash Flow Projections
8 Topics
Using Your Given Name vs. Creating a Brand Name
Brand Discovery
Brand Brainstorming Introduction
3 Ways to Brand Yourself as a Coach or Consultant
Brand Brainstorming Techniques
Brand Research
Brand Protection
Brand Implementation
6 Topics
Marketing Yourself Introduction
Create Your Core Marketing Message
Develop Your Marketing Copy: Pain Copy Points
Develop Your Marketing Copy: Promise Copy Points
Develop Your Marketing Copy: Supporting Copy Points
Develop Your Marketing Copy: Call-to-Action
4 Topics
Objective 1: Client Attraction
Objective 2: Relationship Building
Client Attraction & Relationship Building Examples
Objective 3: Engagement
9 Topics
Website Development Introduction
Finding Wordpress Themes
Website Development Steps
Register Your Domain & Get Hosting
Create a New Website & Install Wordpress
Install a Wordpress Theme & Starter Template
Customize Your Website - Content
Customize Your Website - Menus Pages Footer
Coach and Consultant Website Examples
1 Topic
Create Your 90-Day Marketing Plan
5 Topics
The Free Consultation: An Introduction
Free Consultation Process: Part 1
Free Consultation Process: Part 2
How to Generate Free Consultations
How to Track Free Consultations & Identify Your Sales Closing Ratio
1 Topic
When to Add Services & Diversify
1 Topic
A Few Final Words of Encouragement & Motivation
1 Topic
Resource List
1 Topic
Student Questions & Instructor Answers
How to Market Yourself as a Coach or Consultant
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