Course Highlights
  • A beginner-friendly introduction to the role of Keywords online
  • Complete explanation of what Keywords are, their use and importance
  • The various types of keywords and their different meanings
  • A full case study taking you through the process of Keyword Research
  • Learn to use 2 extremely useful tools for completing Keyword Research
  • Be able to identify Keywords to avoid
  • Ways to know which Keywords will suit your needs the best
  • 5 Tricks for making the most of your Keywords
  • Best Practices for Keyword usage
  • Things you should never do with Keywords
  • Further learning and ways to continue building your knowledge
Curriculum

3 Topics
Welcome
About the course
The most important things you will learn by taking this course

6 Topics
Introduction to Section 1
What Keywords actually are?
How Keywords are used
Keywords and Search Engines
Types of Keywords
Summary of Section 1

11 Topics
Introduction to Section 2
The classroom case study explained
The tools you will be using
The process of generating Seed Keywords
Analyzing Seed Keyword results
Tool 1 – Over the shoulder training - Part I
Tool 1 – Over the shoulder training – Part II
Tool 1 – Over the shoulder training – Part III
Tool 2 - Over the shoulder training - Part I
Tool 2 - Over the shoulder training - Part II
Sorting Data into columns

6 Topics
Section 3 introduction
5 Tricks for making the most of your keywords
Keyword Usage – Best Practices
Things not to do with Keywords
Further reading and Congratulations
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