IIRF Online > Marketing > Paid Advertising > Retargeting > How Retargeting Works–The Complete Guide To Retargeting Ads!
How Retargeting Works–The Complete Guide To Retargeting Ads! by Udemy
What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!
Course Highlights
- Profitably set up, manage and optimize professional retargeting campaignis
- Use advanced retargeting techniques to stay in front of your most engaged website traffic
- Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
- Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
- Deploy your remarketing and retargeting tags through Google Tag Manager
- Understand what retargeting is and how it works
- Understand the technology underlying every retargeting and remarketing campaign on the web
- Choose which website visitors you want to spend money retargeting to, and which ones you don't
- Understand your website visitors psychologically, and understand where they are in the funnel
- Plan your retargeting lists and audiences to maximize profit
- Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
- Use Google AdWords to set up and manage your retargeting campaigns
- Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
- Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
- How to use affinity audiences and in-market segments to enhance your retargeting campaigns
- How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists
Skills you will learn!
Curriculum
2 Topics
Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip!
What is remarketing and retargeting? Defining our objectives and purpose
4 Topics
The Digital Advertising Ecosystem Part 1
The Digital Advertising Ecosystem Part 2
Understanding Ad Exchanges And How They Work
What Remarketing Looks Like On The Inside
5 Topics
Audiences and Segments: The Foundation Of Your Remarketing Strategy
Understanding Intent Signals and Visitor Engagement
Behavioral Characteristics - The Composition Of Your Segments
Combining Characteristics - Infinite Possibilities!
Characteristics That Matter To You ... Your First Assignment
5 Topics
Funnel Based Segmentation - Funnel Mapping
Funnel Based Segmentation - Using The Funnel To Develop Your Lists
Using Your Website To Plan Your Remarketing Lists
Mapping Your Ad Groups Using Your Lists and Values (Part 1)
Mapping Your Ad Groups Using Your Lists and Values (Part 2)
3 Topics
Introduction To The Google Analytics Tag
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag
Adding Your Google Analytics Tag To Your Website And Verifying That It's Working
8 Topics
The Benefits Of Using Google Tag Manager
Signing Into Your Google Tag Manager Account
Adding Your Basic Google Analytics Tag Through Google Tag Manager
Setting Up Custom Button and Link Click Tracking In Google Tag Manager
Adding Page Level Scroll Depth Tracking In Google Tag Manager
Adding Custom User Engagement Timers In Google Tag Manager
Adding Google Adwords Conversion Tracking Through Google Tag Manager
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
10 Topics
Linking Your Google AdWords and Google Analytics Accounts
Introduction To The Google Analytics Audience Builder
Building Remarketing Audiences In Google Analytics Based On URL Attributes
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
Setting Up Remarketing Sequences In The Google Analytics Audience Builder
Setting Up Goal Based Remarketing Audiences In Google Analytics
Setting Up Event Based Audiences Using The Google Analytics Display Builder
Importing Remarketing Audiences From The Google Analytics Solutions Gallery
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
3 Topics
How Google Analytics and AdWords Talk To Each Other
Importing Google Analytics Goals into AdWords For Conversion Tracking
Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
3 Topics
Introduction To Building Retargting Ads Lists In Google AdWords
Building and Configuring New Retargeting ads lists inside Google AdWords
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
How Retargeting Works–The Complete Guide To Retargeting Ads!
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