IIRF Online > Marketing > Content Marketing > AI Content Generation > Harnessing AI in Marketing and Communication
Harnessing AI in Marketing and Communication by Futurelearn
Learn how to harness AI technology to plan and deliver compelling content, automate marketing processes, and boost efficiency.
Course Highlights
- Identify AI's challenges, opportunities, and potential limitations within marketing and communication.
- Describe ways of utilising AI effectively for text-based content such as by optimising your approach, engaging in meaningful interactions with prompts, and seamlessly translating AI suggestions into actionable marketing and communication strategies.
- Experiment with enhancing visual-based content by employing a practical approach, leveraging interactive prompts, and seamlessly incorporating AI-generated suggestions.
- Evaluate AI prompts and assess how effective they will be in various contexts, transforming suggestions into actionable insights that drive informed decision-making.
Skills you will learn!
Curriculum
4 Topics
What you need to know about AI?
The challenges and impact of AI
The opportunities for marketing and communication professionals
How to approach to the mechanics of AI
3 Topics
How to approach AI for text
Using AI for external text-based content
Using AI for internal text-based content
3 Topics
How to approach AI for visuals
Visual-based elements
Video and audio content based elements
3 Topics
How to approach AI for measurement and analysis
How to use AI for processes and planning
The future of AI marketing and communication
Harnessing AI in Marketing and Communication
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