IIRF Online > Marketing > Marketing Analytics & Automation > Google Tag Manager > Google Tag Manager (GTM) Training Course - From Zero to Hero
Google Tag Manager (GTM) Training Course - From Zero to Hero by Udemy
Google Tag Manager (GTM) with Google Analytics 4 (GA4) tracking.
Course Highlights
- Learn & Understand and Use Google Tag Manager with confidence
- Learn how to deploy various tags and track them in Google Analytics 4 (GA4)
- Achieve Google Analytics 4 Event Tracking with Paramaters
- Learn how to use Data Layer to track certain actions
- Become confident in using Google Tag Manager
- Learn DataLayers in Google Tag Manager Course
- Track YouTube Video using Google Tag Manager
- Import and Export Tags from one account to another
Skills you will learn!
Curriculum
4 Topics
Introduction
Before we proceed.
What is a Tag and a Tag Manager
How Google Tag Manager Works
5 Topics
Google Tag Manager account setup and Launch
Installing Google Tag Manager on WordPress sites and blogs
Google Tag Manager (GTM) Interface Overview (Updated)
Google Tag Manager Admin Panel Overview
Workspace Panel Overview (Updated)
2 Topics
Trigger Types in Google Tag Manager
Built in Variables
21 Topics
Implementing Google Analytics 4 Tags (New Lecture)
Previewing and Debugging (New Lecture)
Implementing GA4 Event Tag with Google Tag Manager (New Lecture)
Creating a Specific Page Trigger (Ga4 Event Tag Part II - New Lecture))
Tracking Clicks & Sending to GA4 (New Lecture)
Adding Details about Clicks and Sending to GA4 Events (New lecture)
Track button clicks in Google Analytics 4 (Updated with GA4)
Tracking Link clicks in Google Analytics 4 via GTM
Capture JavaScript Errors with Google Tag Manager and Send to GA4
Tracking Scroll Depth on pages - with GA4
Tracking if users are viewing a particular section image banner etc.
Introduction to Data Layer (New Lecture with GA4)
Using Data Layer with Google Tag Manager
Pulling Values from Data Layers (Nested Data Layers)
Dynamic data addition in Data Layer and using custom event in GTM
Custom HTML Tag - Executing HTML and JavaScript
Google Ads Conversion Tracking
Share Containers - Export and Import Google Tag Manager Containers
More to come
Practice Test
Bonus Lecture
Google Tag Manager (GTM) Training Course - From Zero to Hero
Related Google Tag Manager Courses
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