Google Ads Mastery course by Udemy
Professional course from Scratch to expert level. Designed as per Google Internal Trainings
Course Highlights
- Fundamentals of Google Ads
- Create, Strategize and Run Profitable campaigns from Scratch
- All the concepts in running Google Ads from scratch
- Professional Knowledge of Google Ads with real life examples
- The whole course is designed considering a FinTech company as a hypothetical client
Skills you will learn!
Curriculum
3 Topics
Introduction to Google Ads
Create Google Ads Account
Complete Account Hierarchy
9 Topics
Search Campaign setup basics
Targeting Options Explained
Bidding Strategies Explained
Ad Extensions Explained
Ad Rank and Quality Score Explained
How does Ad Groups work and how to structure
Keyword Planner and Keyword Match Types Explained
How to write Search Ads
Negative Keywords and Search Terms Explained
2 Topics
Conversion pixels
Remarketing campaigns
1 Topic
Introduction to Performance Max campaigns
1 Topic
Lecture 16: App Campaigns
1 Topic
Introduction to YouTube ads and formats
Google Ads Mastery course
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