Google Ads for Beginners: Master Essentials & Fundamentals by Coursera

Create a well-structured Google Search campaign and ad group, incorporating compelling ads and relevant extensions.
Apply keyword research techniques to discover high-performing keywords that align with your marketing objectives.
Navigate the Google Ads dashboard to monitor performance, optimize campaigns, adjust settings, and track essential metrics.

7 Topics

Task 1: Google Ads account set up & Background

Task 2: Create and structure your first google campaign

Task 3: Set up Your Ad group & Keywords

Practice Activity

Task 4: Create Your Responsive Search Ads

Task 5: Navigate & Explore the Google Ads platform

Cumulative challenge

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Google Ads for Beginners: Master Essentials & Fundamentals

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