Google Ads for Beginners by Coursera
Course Highlights
- Create a Google Ads account and set up first campaign structure
- Create ad groups, do keyword research, set up audience targeting, and write ads
- Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will learn!
Curriculum
11 Topics
Introduction + Log In to Google Ads (3 min)
Set Up the First Campaign (7 min)
Create Campaign Structure (12 min)
Ad Group Set Up and Keyword Research (7 min)
Practice Assessment (5 min)
Creating Ads (23 min)
Google Ads Dashboard (9 min)
Enhanced Explanations and Supplementary Resource (7 min)
Tools and Settings (9 min)
Ad and Campaign Optimization (6 min)
Cumulative Challenge (21 min)
Google Ads for Beginners
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