Course Highlights
  • Implement the fundamentals of color: visual, rhythm, and pattern in design
  • Use scale, weight, direction, texture, and space in a composition
  • Typeset text and experiment with letter forms
  • Create your own series of images using different image making techniques
Curriculum

13 Topics
Course Welcome
Why Peer Review?
Peer Review Tips
How to apply feedback
Why study graphic design?
About this course
About the assignments
Course Tools
Academic Integrity
What is peer review?
Forum Guidelines
Requesting Peer Reviews
Meet and Greet

15 Topics
Introduction to Imagemaking
Denotative Imagemaking 1
Denotative Imagemaking 2
Techniques of Imagemaking 1
Techniques of Imagemaking 2
Techniques of Imagemaking 3
Process Generation Iteration
Imagemaking Demo 1: Printing with an Object
Imagemaking Demo 2: Duct Tape Prints
Imagemaking Demo 3: Improvised "Light Table"
Example Submissions from Brief 1.1: Explorations in Imagemaking
Connotative Imagemaking 1
Connotative Imagemaking 2
Brief 1.2: Making Images Making Meaning (Optional)
Brief 1.1: Explorations in Imagemaking (Required)

15 Topics
Introduction to Typography
The Anatomy of Letters
Words and Spacing
Type Size: The Point System
Typesetting Text
Typefaces Fonts and Type Families
Typeface Categories
Denotation in Type
Connotation in Type
Looking at Letterforms
Experimenting with Letterforms
Typographic Composition
Typography
Brief 2.1: The Character of Characters (Optional)
Brief 2.2: Make a Monogram Make a Business Card (Optional)

13 Topics
Introduction to Shape & Color
Graphic Shapes
Visual Contrast
Marks Icons and Symbols
Negative/Positive Figure/Ground
Working with Color
The Color Wheel
Mixing Color: Paint Print and Screen
Rhythm and Pattern 1
Rhythm and Pattern 2
Shape and Color
Brief 3.1: Negative/Positive Complementary/Contrasting (Optional)
Brief 3.2: Repeating Pattern (Optional)

16 Topics
Introduction to Composition
Principles of Composition
Visual Contrasts
Single Contrasts
Multiple Contrasts
Type Contrasts
Image Contrasts
Example Submissions from Brief 4.1: Single Contrasts
Composition in a Single Image
Cropping and Hierarchy
Composition in Context
Conclusion
What's next?
Brief 4.2: Double and Triple Contrasts (Optional)
Brief 4.3: Applied Fundamentals (Optional)
Brief 4.1: Single Contrasts (Required)

4 Topics
Choosing a design program
Building your portfolio
Design portfolio tips
Writing your artist statement

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Fundamentals of Graphic Design

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