IIRF Online > Marketing > Social Media Marketing > Facebook Marketing > Facebook Ads & Facebook Marketing Blueprint: Beginner to Pro
Facebook Ads & Facebook Marketing Blueprint: Beginner to Pro by Udemy
Boost Your Facebook Ads Skills with Facebook Ads & Marketing. Drive Sales with Proven Techniques. Join 28,000+ students.
Course Highlights
- Build a Facebook Ads Funnel to generate leads and increase conversions.
- Define a target audience using demographic data, pain points, and dreams & desires.
- Segment audiences using advanced techniques such as custom audiences, lookalike audiences, and detailed targeting.
- Create Facebook Campaigns with goals of Awareness, Consideration, and Conversion.
- Implement and track conversions using Facebook Pixel and Custom Conversions.
- How to Create Powerful Instagram Ads.
- Optimize Facebook Remarketing and Retargeting campaigns.
- Increase organic reach on Facebook using marketing strategies such as Facebook Live, Video, Groups, and Landing Pages.
- Develop and implement a successful Facebook Ads funnel.
- Create effective Facebook Ads campaigns for various goals.
- Utilize Facebook groups and live videos for audience building.
- Boost Facebook organic reach through insider tips and tricks.
Skills you will learn!
Curriculum
2 Topics
Welcome to the Course!
Join our community of students
8 Topics
Understanding the Facebook & Instagram Ads structure
Facebook Ad Account Creation and Setup
Configuring your billing options
Setting up your Facebook Page
Adding permissions to Ad Account and Pages
Linking your Instagram account to the Meta Business Suite
What’s the goal of your Facebook Campaigns
How to contact Facebook Ads support
6 Topics
What is the Ads Funnel & Why is important for your business
Case Study: How a real funnel looks like
Case Study: How big companies are building winner funnels
Hands-on Creating your Funnel: Signing for MailerLite
Hands-on Creating your Funnel: Landing page & Success page
Hands-on Creating your Funnel: Email sequence
8 Topics
Introduction to Target Audience
What is an Audience and why is it important for your business
Defining your Audience
Defining your Audience: Demographic Data
Defining your Audience: Pain Points of your audience
Defining your Audience: Dreams & Desires of your audience
How to define your audience if you are starting from scratch
Hot vs Cold vs Look-Alike audiences
11 Topics
6 types of audience segmentation
Custom Audience: Website visitors
Custom Audience: Customers list
Custom Audience: App Activity
Custom Audience: Video views
Custom Audience: Instagram
Custom Audience: Facebook Page
Lookalike Audience
Detailed Targeting (interest audiences)
Geolocation
Demographic segmentations
9 Topics
Campaign Goals: Overview
Campaign Goals: Awareness objectives
Campaign Goals: Consideration objectives
Campaign Goals: Sales OR Conversion
Budget: CBO and ABO
Ad Sets hierarchy in your campaigns
Audience Exclusion
Ads Placements
Ads configuration
4 Topics
Creating Campaigns: Conversions & Lead generation
Creating Campaigns: Instant forms & Lead generation
Creating Campaigns: Content distribution
Creating Campaigns: Other campaign goals
10 Topics
Facebook Pixel: Introduction
Facebook Pixel: Creating and Installing your Facebook Pixel
Facebook Pixel: Verifying if the Pixel is working correctly
Facebook Pixel: Where to install the Pixel Events
Facebook Pixel Events: Installing Pixel events on your website
Facebook Pixel: Testing your Pixel events
IOS 14 UPDATE for Facebook Ads
Registering your Domain on Facebook
Creating your Custom Conversions on Facebook
Adding Custom Conversions to your Domain
2 Topics
Introduction to Facebook & Instagram Remarketing
Creating an optimized Remarketing campaign
7 Topics
Module Intro
What's the Difference between Facebook Page & Facebook Groups
Creating a super Optimized Facebook Group
Editing Facebook Group Settings
Managing your Facebook Group
Top 6 Ways to Monetize your Facebook Groups
Create your "Facebook Group"
9 Topics
Module Intro
What's Facebook Live and WHY you need to start using every day!
What do you need to start a Facebook Live (Technology)
Planning your Facebook Live Streaming (Complete Template)
Talking to your Audience
The Best Call to Action on Facebook Live
Let's Do a Facebook Live Session
3 Way to Reuse your Facebook Live Session for Your Marketing
Start Your First "Facebook Live Session"
7 Topics
Module Intro
How can Facebook Ads Help you if you have a Local Business
This is the Plan for your Local Business
Reaching People around your Business
Creating your Local Business Facebook Ad
Creating your Facebook Ad Image For Local Business
Facebook Ads for Local Business
3 Topics
Module Intro
How to 10X the Reach of your Facebook Posts with Videos
Facebook Video
6 Topics
Module Intro
Why you need to consider using Facebook to Promote your Event
Promoting your Event with Facebook
Using Facebook Ads to Reach more People!
Creating a Stunning Facebook Event Cover Image
Facebook Events
8 Topics
Secret #1
Secret #2
Secret #3
Secret #4
Secret #5
Secret #6
Secret #7
Bonus Secret #8
9 Topics
Module Intro
How to Reach 8000+ People with a $3 Ad!
How to Spy on Your Competitors on Facebook
How to Reach ALL your Followers on Facebook
How to Download All your Facebook Data to your Computer
How to Download Any videos from Facebook
Getting Unlimited Royalty Free Images to use on Facebook
Using Facebook Videos in your Website
Facebook Tips & Tricks
1 Topic
Turn ANY image into a clickable Facebook Post
10 Topics
How to Choose the Best Image for my Business?
Reviewing and Optimizing your Facebook Page Description
What's the Right Number of Emails in a Email Sequence?
How to Optimize Your Audience Detailed Targeting on Facebook Ads
How to Use Tags to Reach more people on Social Media
Which Image Use for a Facebook Ad for Lingerie Shop
How can I optimize my Facebook Page Description?
Breaking News! Facebook is changing the rules. How to protect your Pages?
How to Check if Facebook Shared your Data with Cambridge Analytica
[LIVE] How to optimize your Audience to grow your sales exponentially
3 Topics
Congratulations!
Your Next Steps (IMPORTANT!)
Bonus Lecture
7 Topics
10 reasons why you need a website
What do you need to build your website
Signing for hosting with Hostinger
Accessing the control panel
Installing WordPress on your server
Installing Themes & Plugins
Customizing your website’s Home Page and Pages
43 Topics
PLEASE READ THIS FIRST
First Steps: Module Intro
First Steps: Our Facebook Sales Funnel: This Is How You Will Monetize
First Steps: How Much You Will Invest on Facebook Ads? Let's Set up Your Budget
Facebook Page: Module Intro
Facebook Page: Creating a Stunning Facebook Page for your Business
Facebook Page: Creating a Professional Facebook Page Cover Image
Facebook Page: Free Tools to Do Keyword Research
Facebook Page: Discovering the BEST Keywords for your Facebook Page
Facebook Page: Creating an Optimized Facebook Page Description
Facebook Page: Optimizing your Facebook Page Information
Facebook Page: Facebook Apps Links
Facebook Page: Facebook Page Apps That will Increase your Traffic
Facebook Page: The ONLY WAY to Guarantee your Facebook Fans see ALL your Posts
Facebook Page:Using the Facebook Call-to-Action Button to Skyrocket your Results
Facebook Page: How to Change the Name of your Facebook Page
Facebook Ads: Module Intro
Facebook Ads: Module Intro
Facebook Ads: Creating the Ad Post
Facebook Ads: Boosting your Facebook Post
Facebook Ads: How Much to Invest on Facebook Ads?
Facebook Ads: Tips to have your Ad Approved by Facebook
Facebook Ads: Analyzing the Results of your Facebook Ad
Facebook Ads: Module Intro
Facebook Ads: Choosing Your Marketing Objective - Awareness
Facebook Ads: Choosing Your Marketing Objective - Consideration
Facebook Ads: Choosing Your Marketing Objective - Conversion
Facebook Ads: Creating a Powerful Facebook Video Ad
Facebook Ads: Knowing the Facebook Ads Manager
Facebook Ads: Setting Up Payment account for your Facebook Ads
Facebook Ads: Defining your Target Audience
Facebook Ads: Using all the Power of Facebook Insights to know your Audience
Retargeting: Module Intro
Retargeting: Understanding the Facebook Pixel
Retargeting: Creating a Facebook Pixel
Retargeting: Installing the Facebook Pixes on your Website
Retargeting: Checking if the Pixel is working and capturing information
Retargeting: Creating a Target Audience with your Facebook Pixel
Retargeting: Creating your First Super Optimized Ad using Facebook Pixel
Instagram Ads: Module Intro
Instagram Ads: Linking your Facebook and your Instagram Accounts
Instagram Ads: Creating your First Instagram Ad
Instagram Ads: Important Tips to have a successful Ad on Instagram
Facebook Ads & Facebook Marketing Blueprint: Beginner to Pro
Related Facebook Marketing Courses
Thank You!
Your review has been submitted successfully.