Course Highlights
  • Describe Facebook usage rates worldwide and in Australia
  • Identify the important features of Facebook
  • Explain how the Facebook algorithm works
  • Describe the benefits of advertising on Facebook
  • Identify the three key advertising platforms on Facebook and describe their functionality
  • Describe the features and placements of Facebook Ads
  • Describe the five buyer stages
  • Explain the Facebook Ads structure
  • Produce a strategy template
Curriculum

5 Topics
The Facebook Landscape
Core Features
Cracking the Facebook Algorithm
Pages Groups Events
Organic (free) Tactics

5 Topics
Facebook Platforms
Facebook Advertising Tactics
Benefits of Facebook Advertising
Paid Advertising Strategy
Understanding Buyer Stages

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Facebook Marketing: Organic Reach and Paid Advertising

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