IIRF Online > Business > Entrepreneurship > Entrepreneurship Fundamentals > The Essential Guide to Entrepreneurship by Guy Kawasaki
The Essential Guide to Entrepreneurship by Guy Kawasaki by Udemy
Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls
Course Highlights
- An overview of the key aspects of entrepreneurship
- The most important do’s and dont’s of an entrepreneur
- Anecdotal advice based on real world examples
- The critique of a live pitch by an aspiring entrepreneur
- An FAQ section where Guy answers questions asked by his social media audience
- This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
- This course is not for people who aren't looking to be decision makers in their company
Skills you will learn!
Curriculum
15 Topics
Ask Simple Questions
Ideas and Prototyping
Making a mantra
Exercise: What is your mantra?
Business models
Telling a story
Positioning your product
Exercise: Craft your positioning
Adoption vs. scaling
Crossing the chasm
Incubation
Common mistakes Entrepreneurs make
How to forecast
Conclusion
Supplementary material
10 Topics
The why and how of a pitch
Exercise: What does your startup do?
Basics of a pitch
Exercise: Do the math
My ideal pitch
Exercise: Videotape yourself
Things that can go wrong
Things to avoid doing in a pitch
Feedback on a live pitch
Supplemental material
5 Topics
Types of funding
Finding investors
Rounds of financing
Emailing investors
Supplemental material
6 Topics
Good tactics for building a team
What to look for in a team
How do you ensure there is a good fit?
Checking for references
Getting candidates to join
Supplementary material
9 Topics
Planning your Social Media Strategy
Deciding which Platforms to Use
Creating your Company Profile Page
Getting your First Followers
Repeating your Tweets & Posts
Using images in your Posts
Responding to Comments
Apple; Airbnb; Virgin America; Uber and Guy's Profile Pages
Supplementary Materials
6 Topics
Introduction to evangelism
Building a human brand
The 2 keys to shmoozing
Making customers your evangelists
Building communities around your product
Supplementary Materials
4 Topics
FAQ
The Art of the Start Book
Art of the Start 2.0 link
Change the World
The Essential Guide to Entrepreneurship by Guy Kawasaki
Related Entrepreneurship Fundamentals Courses
Thank You!
Your review has been submitted successfully.