Digital Transformation by Coursera
Course Highlights
- The underlying economics of innovation, technology, and market disruptions
- The pros and cons of current digital technologies driving advancement
- How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Skills you will learn!
Curriculum
18 Topics
Course Introduction
Week 1 Introduction
Exponential Evolution of Technology
Deconstruction of the Value Chain
Interview with Philip Evans on Deconstruction
Technology Makes the Difference
Digital Transformation at Pitney Bowes
Interview with Pitney Bowes CEO Marc Lautenbach
Interview with Pitney Bowes Executive Vice President & President of Commerce Services Lila Snyder
Week 1 Conclusion
Welcome to the Specialization
Course Overview & Requirements
Survey
Week 1 Quiz: Technology Laws of Business Disruption
Practice Quiz: Technology Laws of Business Disruption
Introduce Yourself
What are your take-aways from the Pitney-Bowes interviews?
Week 1 Takeaways
13 Topics
Week 2 Introduction
A Historical Perspective
Disruption Is Not New Part I
Disruption Is Not New Part II
Environmental Analysis & the Competitive Life Cycle
The Competitive Life Cycle in Detail
The Liability of Incumbency
The Economics of Innovation
A Portfolio View
Week 2 Conclusion
Week 2 Quiz on Foundations of Digital Transformation
Practice Quiz: Understanding the Context
Practice Quiz: Winning in the Digital Age
25 Topics
Week 3 Introduction
Big Data Part I
Big Data Part II
Interview with John Rose on Trust
Shift to the Cloud Part I
Shift to the Cloud Part II
Internet of Things
Additive Manufacturing Part I
Additive Manufacturing Part II
Cyber Security Part I
Cyber Security Part II
Artificial Intelligence Part I
Artificial Intelligence Part II
Blockchain Part I
Blockchain Part II
Interview with Nicolas Harlé on Blockchain
Combination of Trends
Tour Through BCG's Innovation Center for Operations
Interview with Moundir Rachidi on Industry 4.0
Week 3 Conclusion
Week 3 Quiz: High-profile Digital Technologies
Practice Quiz: Drivers of Digital Transformation
Practice Quiz: Opportunities and Challenges
Practice Quiz: Emerging Trends and Technologies
Practice Quiz: Emerging Trends and Technologies
23 Topics
Week 4 Introduction
Interview with Tom Reichert on the Framework
Strategy Driven by Digital
Digitize the Core Part I
Digitize the Core Part II
Interview with Antoine Gourévitch on Digitization
New Digital Growth Part I
New Digital Growth Part II
Innovation & UVA's i.Lab
People & Organization
Interview with Martin Danoesastro on Agile @ Scale
Data & Analytics Part I
Data & Analytics Part II
Data & Analytics at London's Heathrow Airport
Technology
Interview with Stefan Mohr on Technology
Ecosystems
Interview with Ralf Dreischmeier on Success Factors of Digital Transformation
Week 4 Conclusion
Course Conclusion
Week 4 Quiz: Your Path to Digital Transformation
Practice Quiz on Layer 2: The Fundamental Duality
Practice Quiz on Layer 3: The Core Enablers
Digital Transformation
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