IIRF Online > Marketing > Digital Marketing > Sales Funnel > Digital Marketing Strategy - Profitable Sales Funnel Mastery
Digital Marketing Strategy - Profitable Sales Funnel Mastery by Udemy
Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
Course Highlights
- The anatomy of profitable sales funnels
- The different ways in which a business can grow
- How to increase sales for your business by presenting offers at different price points
- How to develop a solid digital marketing strategy for any business
- How to effectively catering your content to your buyer's journey
- How to leverage sales and marketing funnels to grow business revenue
- How to create effective and profitable emails, landing pages and sales pages
- How to leverage social proof from past customers to increase future sales
- How to measure the success of your marketing efforts and the basics of conversion rate optimisation
Skills you will learn!
Curriculum
11 Topics
Strategy vs Implementation
Establish Your Goals
Identify Your Ideal Customer Avatars
Why Funnels Are the Key to Your Success
Your Top Of The Funnel Strategy
Additional Top of the Funnel Strategies
Your Middle of the Funnel Strategy
Your Bottom of the Funnel Strategy
Cater to the Buyer's Journey
Use Metrics to Build Profitability
Become a Tripwire Marketing Master
8 Topics
Plan Out Your Funnel Overview
Embrace Customer Value Optimisation
Select Your Traffic Source and Free Offer
Leverage the Power of Pricing
Build Out Your Profitable Strategy
Assignment Introduction
Create Your Funnel
Share Your Funnel for Feedback
7 Topics
Setting Up Overview
Tools to Have in Place Before You Begin
Offers to Have in Place Before You Begin
Create Your Free Offer in Canva
Sell Before You're Ready - Kickstarter Marketing
Earn While You Learn with Affiliate Marketing
Learn From Your Competitors
24 Topics
Build Your Funnel Overview
Set Up Your Account
Set Up Your Tracking
How I've Structured My Offer
Organise Your Assets
What Makes a Killer Landing Page
Landing Page Examples
Write Your Killer Landing Page
Create Your Killer Landing Page
Optimise for Mobile View
Create a Privacy Policy
Autofunnels Explained
How to Make a Sales Page Converts
Sales Page Examples
Write Your Sales Page
Build Your Sales Page
Create Your Order Form
What Makes a Perfect Email Marketing Sequence
What Makes an Irresistible Email
Write Your Email Sequence
Publish Your Pages
Build Your Email Sequence
Attach a PDF to Your Emails
Set Up Your Automations
7 Topics
Launch and Test Overview
Complete Your Launch Checklist
Test Your Funnel
A Look Into a Live Funnel
Promote Your Funnel
Create a Custom Entry Point for Affiliates
Measure Your Success
14 Topics
Advanced Lessons Overview
Integrate Multiple Payment Processors
Optimise For Your Best Performers
Increase Your Revenue Per Customer
Set Up Your Tripwire
Live Chat and Social Proof Overview
Get Personal With a Live Chat
Leverage Social Proof in Real Time
Get to Know Google Tag Manager
Track User Behaviour Through Heatmaps
Nail Your Negotiation Skills
Deliver Your Paid Offer with Zapier
Send Newsletters and Test Subject Lines
Thank You So Much
Digital Marketing Strategy - Profitable Sales Funnel Mastery
Thank You!
Your review has been submitted successfully.