Properties that facilitate retail business growth strategy and competitive advantage; role in the business of incremental and disruptive technologies; value configurations; benefits and limitations. Digital and traditional retail business -similarities and differences in managing them.

How companies in the retail sector leverage digitalization and AI through the different business models of the new economy; evaluation of the strengths and weaknesses of dynamic retail business models and critique of the business models of a variety of actual retail businesses. How to re-imagine; reconfigure and rejuvenate traditional retail business models through digitalization for a sustainable business growth strategy.

Investigation of the competitive and macro environment as determinants of profitability and as influencers of digital retail business model; as well as how digital retail business has affected the macro environment in which they operate.