IIRF Online > Marketing > Paid Advertising > Advertising Strategy > Digital Advertising and Marketing 201: Top Topics & Trends
Digital Advertising and Marketing 201: Top Topics & Trends by Udemy
Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
Course Highlights
- What is Header Bidding vs. Waterfalls and why is it important?
- What is Viewability and how does it affect advertising buys?
- What is Ad Verification and what companies offer that service?
- What is Programmatic Advertising & RTB (Real Time Bidding)?
- What does the future hold for the digital advertising space?
- Learn from an industry expert
- Analyze trends and news
- Join students in over 120 countries
- Learn about an industry on track to be worth over $330B a year by 2021
- Expand your knowledge to an intermediate - advanced level
- Make smarter decisions about your digital advertising efforts
- Advance your career with a deeper understanding of the digital advertising industry
Skills you will learn!
Curriculum
2 Topics
Introduction
Join AdCoach for more resources
2 Topics
Programmatic Advertising Explained - Intermediate Digital Marketing Skillset
RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset
5 Topics
Traditional Waterfalls - Advance Level Digital Marketing Skillset
Header Bidding - How publishers increase revenue from their ad inventory
Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers
Take a short quiz to test your knowledge
Find a header bidding solution
3 Topics
SDKs (Standard Development Kit) - Mobile marketing must-haves
Mobile Trends - Understand the grow of mobile in digital marketing efforts
Find useful SDKs for a new app you've just built
4 Topics
Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms
Bots & Fraud - Identify and prevent fraud in digital marketing and advertising
Ad Viewability - How to identify when a real human sees your ad
Ads.txt - A new way to Identify and Prevent Fraud
3 Topics
Types of Data Advertisers Collect - Google/Amazon/Facebook & others
Laws & Privacy Concerns Around Data
Data Management Platforms & How Advertisers Use Them
1 Topic
Google's EBDA & Amazon's TAM - The future of digital advertising & marketing
2 Topics
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