IIRF Online > Marketing > Digital Marketing > Marketing Strategy > Developing Your Marketing Strategy
Developing Your Marketing Strategy by Futurelearn
Plan and perfect your marketing strategy to boost the profitability of your business with the University of Adelaide.
Course Highlights
- Explain the alignment of marketing strategies with business or organisational goals.
- Describe the importance of marketing, communication, and PR activities in achieving business or organisational goals.
- Identify possible challenges to be overcome when implementing marketing strategies.
- Critique existing marketing strategies and programs to recommend improvements.
Skills you will learn!
Curriculum
8 Topics
What is strategy?
Why it is important?
What is the difference between strategy and planning?
Integrated communication – marketing communication and PR
Setting goals and objectives
Why market?
Why your business over a competitor?
The structure of a good marketing strategy
7 Topics
Who are you – positioning strategies
Who are you – brand essence
The competitive landscape - where are your competitors positioned?
Who are your target audiences?
Buyer personas and how to define them
The mechanics of demographics
How do they view your vision?
7 Topics
The art of pushing buttons - what will your messaging be?
Key messages and voice
Your value proposition … in the words of your audience
What marketing and communication channels are available?
Where are your audience currently and where are they looking?
What risk strategies do you have in place?
A breakdown of the resources required – budget time
4 Topics
How will your strategy be implemented?
The when of customer timing
How will you evaluate your marketing activities
Review strategies
Developing Your Marketing Strategy
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