Design Thinking: Discovery Tools by Coursera
Course Highlights
- How to use a variety of important design thinking tools to generate ideas
- How to connect with customers on a human level
- How to think creatively in order to discover more about potential clients
Skills you will learn!
Curriculum
11 Topics
Intro to Discovery Tools
Becoming Creative
Stakeholder Mapping Overview
Stakeholder Mapping Example
Tool Workshop Stakeholder Mapping
The FDA Story
Course Overview and Requirements
Welcome to Week 1
Project Activity - Stakeholder Map
Week 1 Quiz
Stakeholder Mapping
17 Topics
Reframing using Job to be Done
Job to be Done Two Components
Ethnographic Interviewing
Tools in Use- Framing at the Mayo Clinic
Tools in Use- Framing in Hospital Settings
Tools in Use- The Job to be Done at Pfizer
KINGWOOD Overview
KINGWOOD Defining the Problem
KINGWOOD Adapting Research Tools
KINGWOOD Involving Key Stakeholders
KINGWOOD Using Visualization
KINGWOOD Developing Empathy
Welcome to Week 2
Project Activity - Job To Be Done
Project Activity - Ethnographic Interviews
Week 2 Quiz
JTBD and Ethnographic Interviewing
11 Topics
Journey Maps and Unmet Customer Needs
Four Things to Know About Journey Maps
Journey Map Example- The Whole Aquarium
More Journey Map Examples
Journey Map How To 6 Steps
A Closer Look- Journey Maps for Retirement
Tools in Use Journey Mapping for the A ha Moment
Welcome to Week 3
Week 3 Quiz
Journey Map
Journey Mapping
10 Topics
Why Develop Personas
Persona Snack Food Example
Personas and the Two by Two
Combining Personas and Journey Maps
Tools in Use Personas in Leisure Learning
Tools in Use Personas and Branding Kate!
Welcome to Week 4
Project Activity - Personas
Week 4 Quiz
Personas
6 Topics
Value Chain Background and Steps
Value Chain Personal Computing Example
Welcome to Week 5
Project Activity - Value Chain Analysis
Week 5 Quiz
Value Chain Analysis
Design Thinking: Discovery Tools
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