IIRF Online > Marketing > Branding > Reputation Management > CurtinX: Reputation Management in a Digital World
CurtinX: Reputation Management in a Digital World by Edx
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
Course Highlights
- manage an organisation’s online reputation
- apply reputational management principles to manage online issues and crises
- build a strong participatory culture to engage your audience.
Skills you will learn!
Curriculum
3 Topics
identify what a corporate reputation is and why it is important
examine how the digital age has affected reputation management
identify the types of reputational risk that exist online and the difference between an issue and a crisis
3 Topics
explain what participatory culture is and why it is important
utilise the audience as co-creator of the story and brand
recommend ways in which to build a strong participatory culture
2 Topics
examine how the traditional media cycle has changed and the broader definition of who ‘the media’ is now
explain how online reputation affects offline reputation and whether an organisation can separate the two
3 Topics
examine how to build a reputation – conversation and coverage
demonstrate how to protect a reputation in times of adversity
monitor your reputation and act on issues
3 Topics
identify ways to embrace online negativity/criticism
explain how to respond to a crisis online
debrief after a crisis and evaluate your response
3 Topics
examine how ethics relates to corporate reputation
articulate how to be authentic and speak ‘beyond the corporate voice’
compare best practice in building a sustainable corporate brand online
CurtinX: Reputation Management in a Digital World
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