IIRF Online > Marketing > Digital Marketing > Copywriting > Copywriting secrets - How to write copy that sells
Copywriting secrets - How to write copy that sells by Udemy
Discover the secrets of copywriting success from the master. From novice to pro in easy stages
Course Highlights
- Structure and write compelling sales copy
- Apply the power of emotional drivers, even when writing in a B2B environment
- Beat run-of-the-mill writers who focus on 'needs
- Write powerful calls to action
- Understand how to leverage features, benefits and advantages
- Craft professional press releases that get published
- Know how to become a Voice in their Industry
- Understand how to schmooze bloggers and the press to get published
- Interview end customers with confidence to create persuasive case studies
- Use the power of words to generate more sales leads
- Glean from a wealth of real-life examples
- Master White Papers - the most powerful way to generate sales leads bar none
Skills you will learn!
Curriculum
1 Topic
PROMO - copywriting secrets from the master
1 Topic
FREE TASTER
2 Topics
Welcome - and how to get the most out of this course
Connect With The Community
8 Topics
Warren Buffet's copywriting secret
The role of emotion - even in the B2B environment
What every brat knows - and copywriters forget (needs / wants / emotion)
Another real-life example - another switcheroo
Create a persona or avatar for consistent targeted tone of voice
Headlines. Eleven ways to create great headlines - fast
Call to action
Glossary
1 Topic
Features benefits and advantages
6 Topics
meet AIDA (and really get to know her)
B2C sales copywriting AIDA in real-life
Business to Business B2B sales copywriting with samples
EXERCISE - your chance to try AIDA writing e-Shot copy.
My version - using AIDA
Dressing AIDA
10 Topics
Anatomy of a Press Release
PseudoPress Releases
Understanding keywords - the essentials
How to get into Google's Keyword Planner
Using Google's Keyword Planner - over my shoulder
News wires
How to find out what magazines/trade portals are going to publish in the future
How to find bloggers and journalists in your field of interest
Punch above your weight - with a 'Press Room'
Nine copywriting tips to schmooze the media
3 Topics
How to maximise the IMPACT of a case study - look-and-feel
How to STRUCTURE a case study the EASY way
The practicalities of making a case study work
3 Topics
What's it all about?
Writing the script
Your own FREE Autocue and how to use it
3 Topics
What are White Papers? (the most powerful way to generate B2B sales)
Sales lead generation - the lowdown
What do White Papers look like?
1 Topic
30 finished examples
Copywriting secrets - How to write copy that sells
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