Content Planning and Creation by Futurelearn
Ensure your Instagram content is high quality, engaging, and delivered consistently and strategically.
Course Highlights
- Identify characteristics and qualities of ‘great visual content’
- Produce your own great content in both photo and video formats
- Practice editing your photos in 3rd party editing software
- Create your own grid layout in Canva
- Create Stories that are optimised for engagement
- Create and post an IG live that maximises follower reach
- Collect data from Instagram Insights and Post Insights, including: Reach, Impressions, Account Activity, Top Posts, Top Videos, Top Stories
- Create a monthly Content Calendar
- Evaluate the best freelancer by identifying necessary characteristics
- Produce an effective content brief (with an example)
Skills you will learn!
Curriculum
5 Topics
Welcome to Week 1
Design Your Feed
Great Photo Posts
Other Content Types
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5 Topics
Welcome to Week 2
Understanding Instagram Insights
Plan Your Content Calendar
Content Briefs and Freelancers
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Content Planning and Creation
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