IIRF Online > Marketing > Paid Advertising > Programmatic Advertising > Complete Programmatic Advertising Course With Tool - 2024
Complete Programmatic Advertising Course With Tool - 2024 by Udemy
The Longest Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying and Selling From Scratch.
Course Highlights
- Gain 360-Degree Knowledge of Programmatic Advertising
- Learn How to Get Started with Programmatic Advertising
- Save Marketing Money While Maximizing Results
- Discover All Strategies & Tactics
- Discover All Media Buying Methods
- Discover All Programmatic Advertising Formats
- Discover All Programmatic Advertising Participants
- Land a High-Paying Job in Programmatic Advertising
- Perform Your Current Job Better
- Advance Your Career
Skills you will learn!
Curriculum
3 Topics
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Before You Start This Course
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7 Topics
Introduction
The First Media Buying Method
The Rise of Ad Networks
The Rise of Ad Exchanges
Participation in Ad Exchanges
Recap
Section Exercise
7 Topics
Introduction
What Is Programmatic Advertising?
The Benefits for Advertisers
The Benefits for Publishers
The Marketing Objectives You Can Achieve
Recap
Section Exercise
20 Topics
Introduction
Advertiser Agency & Publisher
Ad Network & Ad Exchange
Demand-Side Platform (DSP)
Agency Trading Desk (ATD)
Supply-Side Platform (SSP)
Ad Server
Data-Management Platform (DMP)
Ad Fraud Detection & Protection Platform
Ad Viewability Solution
Brand Safety Solution
Creative Management Platform (CMP)
Dynamic Creative Optimisation Platform (DCO)
Web Analytics Platform
Marketing Attribution Platform
Digital Asset Management Platform (DAM)
Ad Order Management System (OMS)
Tag Management System (TMS)
Recap
Section Exercise
9 Topics
Introduction
Real-Time Bidding
Open Auction
Private Auction
Programmatic Direct
Preferred Deal
Guaranteed Deal
Recap
Section Exercise
9 Topics
Introduction
Programmatic Display Ads
Programmatic Video Ads
Programmatic Native Ads
Programmatic TV Ads
Programmatic Audio Ads
Programmatic DOOH Ads
Recap
Section Exercise
7 Topics
Introduction
Prospecting Tactics
Remarketing Tactics
Media Planning
Ad Operations
Recap
Section Exercise
10 Topics
Introduction
Implementation of Ads.txt
Dealing with Privacy Laws
Universal ID
Header Bidding
Price Floor Optimisation
Ad Inventory Tactics
Ad Operations
Recap
Section Exercise
11 Topics
Introduction
Ad Tech Tax
Multiple DSPs & Price Inflation
Ad Blocking
Too Complex Landscape
Artificial Intelligence (AI)
Augmented Reality (AR)
Virtual Reality (VR)
Blockchain Technology
Recap
Section Exercise
2 Topics
How To Practice Your Knowledge?
User Interface of a DSP
3 Topics
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Complete Programmatic Advertising Course With Tool - 2024
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