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Complete Media Training Master Class - Confidence on Camera by Udemy
TJ Walker's Incredibly Thorough and Comprehensive Media Training Course for Every Situation, Audience and Skill Level
Course Highlights
- Look your best on video and TV
- Come across as comfortable, confident and relaxed on camera
- Shape media messages
- Speak in sound bites
- Selling with stories
- Virtual Sales Presentations
- Pitching Yourself
- Virtual Interviewing
- Remote selling
- Communicating to drive change
- Purpose driven leadership
- Communication
- Virtual communication
Skills you will learn!
Curriculum
6 Topics
Quick Wins! Look Thinner on Camera Easy Sound Bite Solutions Pro Rehearsals
You Can Look Great Shape a Message Answer Questions and Speak in Sound Bites
Here Is How to Get the Most Value Out of This Course
Exciting New Update to this Course
Doing This One Thing Will Give You Total Confidence Before Any Media Appearance
It's OK To Feel Uncomfortable On Camera - Here's How to Get Over It
10 Topics
Sell the Message by Selling the Messenger
Sit Like This to Look Your Best - Confidence on Camera
Here Is Where to Look On Camera
Never Look Bored or Scared Again
Move Like a Seasoned TV Pro
Never Let the Seat Swallow You Up
Standing In Front of the Camera With the Greatest of Ease
Dressing for TV and Video Success
Your Turn to Be On Camera
How the Media Pros Rehearse Their Interviews
5 Topics
Here is Why You Need Makeup
Makeup Tips Just for Women
Makeup Tips Just For Men
Preparing Your Own Makeup Routine
Establishing Your Makeup System
13 Topics
Accomplish Your Goals With The Right Message
Anticipating the Reporters' Questions
Creating Messages The Media Will Find Irresistible
Find the right Message for Your Audience
Stress What Is Important to YOU
You Have Solved the Problem
Results Won't Speak for Themselves But You Can
The Power Of Your Positive Messaging
Brainstorming Your Message Points To Get the Best
The Venn Diagram for Messaging Success
Summary of Messaging Elements
Your Turn to Brainstorm Your Messages
Time to Test Your Messages Out Loud
15 Topics
Never Stress Over the Questions Again
Your Turn to Ask Questions
Pick the Easiest Question for You
Use a Cheat Sheet And Never Get Caught
Never Call Yourself a Crook
Never Lose a Media Debate By Not Debating
Make 'I Don't Know' Your Best Friend
Always Be Moving Toward Your Message Points
Brief and Bland Can Be Best
Three IS the Magic Number
The Ultimate Skill - Rewriting the Question
You Don't Have to Control the Interview - Just Control Your Own Mouth
And One More Thing...to Avoid
Summary of Answering Tactics
Demonstrating Your Answering Abilities
22 Topics
The Most Important Part of Your Media Prep
Bold Action Words Will Get You Quoted
How Do You Really Feel About This?
For Example...
Attack!!! Attack!!! Attack!!!
Absolutes Are Absolutely Easy to Get Quoted
Cliches Might Not Impress Your English Teacher but...
Laugh Your Way to Media Success
What Else Is a Great Way to Get Quoted?
Analogies Are Your Friends
Learning Moment
Pop Culture References are Irresistible to Reporters
Summary of Top Ten Sound Bite Elements
Sounds Bites Are a Means Not an End
The Five Potential Outcomes of Every Media Interview
The Perfect Media Mindset
Test Your Sound Bites
Your Turn to Create Sound Bites
The Three Simplest Sound Bite Patterns Are...
Total Sound Bite Failure
Putting Your Sound Bites Together
Summary of Course So Far
10 Topics
How to Rehearse and Practice Media Interviews Overview
Finding the Time to Rehearse
Video Is the Solution
Practicing On Video Is Useless Unless You Do...
Fixate on the Positive
Practice on Video
Focus On Just One Thing
Keep Refining
Find a Practice Partner
Hold Up the Mirror
36 Topics
Here Is the Form I use To Assess Clients' media Skills
Assessment form
Posture
Eye Contact
Clothing
Hair
Face Movement
Head Movement
Gestures
Body Movement
Voice Volume
Energy
Proper Breathing
Variation in Tone
Pauses
Speaking Speed
Confident
Comfortable
Answer Questions
In The Moment
Verbal Tics
Easy to Understand
Easy Transitions
Enthusiastic
Engaging
Worthwhile Message
Simple Messages
Examples
Stories
Simple Words
Sentence Structure Variation
Biz Speak and Fillers
Repeat Questions
Defensive
Promote Cause
Most Important Sound Bites on Message
64 Topics
Overview to Frequently Asked Questions Section of This Course
What Do I Do With My Hands?
Do I Have a Face for TV or Radio?
Do You Have to Stick to All 3 Messages In Every Answer?
Is It OK to Walk Out During Media Interview?
What If You Have an Itch During a TV Interview?
What Do You Do If Your Earpiece Pops Out During an Interview?
What If You Get Thirsty During a Media Interview?
Should You Shake the TV Host's Hand After the Interview?
Why Do You Hate Teleprompters?
Should You Mention the Reporter By Name During the Interview?
Is It OK to Say 'That's a Good Question?'
What Is the Difference Between People Who are Good at Interviews Versus Great?
How Do You Stall a Reporter?
What is the difference Between YouTube and Facebook Video?
Should You Memorize Your Messages and Sound Bites?
What If You Have to Do an Interview In Another Language?
What Does Off the Record Mean?
How Do You Plan an Ad Lib?
What Can I Not Teach People?
What does On Background Mean?
What Does Not for Attribution Mean?
What do You Do If You Were Misquoted?
How Do You Decide Whether to Do a Media Interview?
What Is the Wrong Thing to Focus On?
How Can I Get to Be a TED Speaker?
What Do You Do If a Reporter Makes a Factual Mistake?
When Is It OK To Say NO Comment?
How Do You Establish Ground Rules With Reporters?
What Is the Difference Between Media Training and Public Speaking Training?
Why Does Skype Video Look so Bad?
What Is the Best Video Editing Software?
How Did You Get To Be So Smooth and Professional On Camera?
What Is My Favorite Medium?
Who Is the Best Speaker of All Time?
Can You Lie to The News Media?
Can You ask Reporters to Read Back Your Quotes to You?
Do You Have to Wait for Reporters to Call You?
What is the Number One Mistake Most People Make Going Into Interviews?
What Are Little Distractions People Make?
Do You Get Nervous Before a Media Interview?
What Are the Top Three Blunders People Make?
What Is the Most Important Thing To Know About Lighting?
What Is the Best Video Camera to Use for Media Training?
How Can You Be More Concise During a Media Interview?
What Is Media Training?
What Do You Do If You Are Nervous Before a TV Interview?
Where Do You Look During a TV Interview?
How do You Tell If Your Media Interview Was Effective?
What Do You Do If You Forget What To Say?
Should You Wear Glasses During an On-Camera Interview?
Should You Take a Beta-Blocker Drink Alcohol or Use Marijuana Before Interviews
How Do You Think On Your Feet During an Interview?
What Is the Best Way to Speak Into a Microphone?
Should I Say I am Nervous?
What Do You Do If You Hate Your Voice?
How Do I Get the Questions From the Reporter In Advance?
What Happens In a Live Media Training?
Are You Born With Great Media Skills Or Are They Learned?
How Do You Improve media Skills On a Regular Basis?
What Is the Best Way to Dress for a TV Interview?
What Do You Do If the Host Keeps Interrupting You?
Should I Take Acting Classes?
How do You Deal With a Biased Reporter?
24 Topics
Overview Of Advanced Media Training Techniques Section
The MIc Check Promo
Be Super Easy To Get A Hold Of
Eliminate Gatekeepers
Treat Every Media Contact Like a VIP
Look for In-Person Opportunities To Meet the Media
Show Up Early
Practice Your Craft Every Day
Never Pass By a TV Camera
Front-load Your Sound Bites
Free-styling in Interviews
Experiment Until You Find Your Best Medium
Don't Turn Down Media Requests
Create and Communicate Daily
Test How You Look On Different Formats
Advanced Makeup Tip
More Sound Bite Tips
Don't Call Media Training 'Media Training'
Salvaging a Bad Press Conference
Use Video As Your Default Medium
Know How to Make Your Own Video Quickly and Easily
Develop a Thick Skin
Operate In the Current Media Reality
Write One or More Books
22 Topics
Overview of Crisis Communications Training Section
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
The Real Difference Between Media Training and Crisis Communications Training
Time Is Of the Essence
Assemble Your Crisis Communications Team
The Negative Side of Positive Thinking
The Crisis Has Just Hit
Messaging for the Crisis
The Three Worst Responses During a Crisis
The Best and Safest Answer in Crisis Communications
Managing Media Requests During a Crisis
Let Lawyers Tell You What NOT to Say But NOT What TO Say
Don't Try to Control the Media - Control Your Message
Lessons from the BP Gulf Oil Spill
Yes You Can Rehearse Even In the Middle of a Crisis
Can You Read a Statement On Camera?
Can I Just Put Out a Statement and Not answer Questions?
Don't Hide Your Crisis Communications
Update the Media Frequently
Rehearsal Is Not a Luxury
Build Relationships With Reporters Before the Crisis Happens
Crisis Communications Conclusion
20 Topics
Anything You Can Type You Can Now Speak on Video
The Video Advantage In All Your Proposals - Quick Win!
Hype Versus Reality - Why Most People Never Create Simple Video
Mastering the Human Side Of Looking and Sounding Your Best on Video
How This course Will Improve Your Business
Your Proposals will Stand Head and Shoulders Above Your Competitors
Your Clients Will Find You Their Most Responsive Partner Ever
Your Website Can Be Video-Centric
Now You Can Answer Frequently Asked Questions Just Once!
Talk Your Customers Through Your Whole Business Process
Have an Even Greater Presence on YouTube
Speak Your Thought Leadership
Your Exciting Video Newsletters Will Outshine Text Newsletters
Your Client Video Testimonials Will Prove Your Credibility Beyond a Doubt
Facebook Live Will Never Scare You Again
Project Your Best Face on Skype and Zoom
Deliver Keynote Speeches Without Ever Leaving Home
Supercharge Your Public Relations Efforts With Video
The Crisis Communications Secret Weapon
Drastically Reduce Your Time Training Employees and Others
11 Topics
Master the Quickest Easiest Way to Eliminate Verbal Tics
Now You Know Where the Tics Come From
You Are Not Alone
Hit the Pin Not the Sand Trap
Don't Let the Ding A Ling Get You
Eliminating the Source of Your Speaking Discomfort Once and For All
Appear More Confident By Using Smaller Words
You Will Avoid the Data Dump Blues
Never Worry About Remembering Again
The Number 1 Tip for Eliminating Nerves
A Focus Group To Make You Better
8 Topics
Don't Relax Just Yet!
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
A Guaranteed Cheat Sheet
The Minders Can't Help You Once the Interview Starts
Don't Conduct Interviews on Speaker Phone
Sound Bites Are More Than Ever
Stand During the Interview
Offer a Video Statement to Any Reporter interviewing You Over the Phone
3 Topics
The Difference Between Podcasts and Radio Programs
Don't Always Be Closing
Go Deep In Your Podcast Interview
3 Topics
Determining Your Media Policy
Employees Need to Be Media Trained
Successful Standard Operating Procedures Before any Media Interview Takes Place
22 Topics
You Can Coach People to Be Great Media Communicators
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
The Power of the Positive
Talking Isn't Training
Questions Aren't the Most Important Part of the Prep
You Have to Help Someone Look and Feel Comfortable First
The Perfect Start to a Media Training
The Secret Interview
Make Just One Improvement
Demonstrate Best Practices
Using Every Second of the Clock
Test the Messages
There is Always Time to Rehearse
The Importance of a Strong Message
Interview Practice the Right Way
More Practice More Improvement
Nothing Matters Without Great Sound Bites
Time for an Easy Practice
Counting Sound Bites
Putting All Their Skills Together
Ending on a High Note
Conclusion on How to Be a Media Trainer Coach or Consultant
17 Topics
Learn the Secret to Communicating Effectively Using a Teleprompter
Video Benchmark
Learn How to Make Self-Corrections So That You Always Look Great
Master the 4 Key Elements That will Make Your Teleprompter Use Seem Effortless
The Perfect Speaking Speed for You
Alter Your Volume
Move Your Head
Sometimes You Must Pause
All 4 Together
Use 2 Prompter Screens In a Way that Nobody Will Notice
Full Speech Practice
Politician Role Models
TV Role Models
Potential Disasters
Reasons Not to Use a Teleprompter
Secrets from Reagan
Conclusion to TelePrompTer Section
7 Topics
Overview of Media Training for Beginners
Secrets to Creating Captivating Messages
Answering Questions
Creating Sound Bites
Save Time With This Cheat Sheet
Looking Good on TV
Conclusion to Media Training for Beginners
11 Topics
Here is How to Get Exactly What You Want
Whatever You Do Don't Do This!
You Can Create a Winning Message
How to Make the Media Find You Fascinating
Message for Audience
Final Message
Message Test
Answering Questions
Creating Sound Bites
Video Practice and Conclusion
Emergency Extra Tips
8 Topics
Learning the Secret of Being a Podcasting Host
You Will Sound Interesting When the Topic Truly Interests You
Picking the Right Podcasting Format for You
It is OK to Cheat This Way
Learn Your Strengths and Weaknesses in Excruciating Detail This Way
Critiquing Your Voice
2nd Critique
Conclusion to Podcasting
12 Topics
Be a Star Guest for Any Radio Interview
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Knowing Exactly What You Want Before Every Radio Interview
Creating Messages That are Important and Interesting to You Host and Audience
Mastering the Art of the Sound Bite
Becoming a Great Guest
Using Phones the Right Way
Studio versus Phones
Be Ready for Attacks
1st Rehearsal
Air Checks
Conclusion to How to Be a Great Radio Guest
10 Topics
You Can Control Your Message and Your Image at Press Conferences
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Reach Your Goals after Every Press Conference
You Will Look confident Because You Will Never Read Your Speech
The Backdrop Will Enhance Your Message
Give a Great Speech by Doing This
Here is How to Coddle TV Reporters
Why It Won't Matter if Nobody Shows
Video Rehearsal
Conclusion for Media Training for Press Conferences
12 Topics
The Real Key to Using Your Vocal Instrument
You already Have a Better Voice Than These People
Learn the Biggest Secret to finding the Strengths and Weaknesses of Your Voice
Diagnosis of Your Own Voice
Feedback from Others
Defining Your Exact Problems
Listen to Natural Conversation
Practice Again and Record
Don't Lower Your Voice
Practice on Video
Other Techniques
Conclusion for this Voice Section
10 Topics
How to Create a Digital TV Network Overview - YouTube Marketing
Create a Winning Editorial
Here is How to Start Your Network Today - YouTube Marketing
The Best Style for You Is...
Editing Options
Blunders to Avoid
Promoting Your Channel
Adding Graphics
Determining Your Business Model
Concluding Tips
11 Topics
You Can Give Keynote Speeches Virtually
Live or Recorded
Tech Requirements
Tech at Conference
How to Deliver
Performance Tips
Your Speaking Goals
Stories
1st Video Rehearsal
Conclusion
Extra Demo Lecture
12 Topics
The Secret to Selling Yourself to TV Producers and Bookers - Public Relations
Your Technology Needs Are SIMPLE
Breaking News Is Your Ticket to Getting on the Air - Public Relations
Example of A Video on Breaking News
Planned News Events
Video Press Releases - Public Relations
Evergreen Content Video
Audition Video
Example of Audition Video
Video Record Your Interviews
Extra Performance Skills
Concluding Thoughts
7 Topics
Communicating Your Messages Successfully On a Daily Basis
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Message
Answering Questions
Getting the Exact Quotes You Want
Homework
Conclusion
12 Topics
Become a Media Expert Through Regular and Frequent Media Appearances
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Realize Nobody Cares about Your Book And That Is OK
You Can Create a Winning Message for the Topic of the Day
Create a Gimmick
The Talk Show Host Won't Read Your Book And It Doesn't Matter
You Can Become the Media
Expertise Not Authorship
How Often to Mention the Book
How Authors Can Look Good on TV
Message from Your Book
Conclusion for Author Media Training
6 Topics
You Can Promote Your Business and Brand In the Financial News Media
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Media Training for Financial Service Professionals Jim Cramer Energy
Media Training for Financial Service Professionals Initiate Content and Contact
Media Training for Financial Service Professionals Avoid Complexity
Conclusion
7 Topics
Why are you running for office?
Candidate Top 3 Messages
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
The One Big Secret to Beating an Incumbent
Candidate The Stump Speech
Media Tactics
Conclusion
4 Topics
Ovierview
Simplify Complex Medical Issues
Clothes
Conclusion
11 Topics
Overview
How to Frame Your Message
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Oil and Gas Answering Questions
Oil and Gas Sound Bites
How to Rehearse in 60 Seconds
Social Media
Speed
Photos
Non-Accident Crises
Conclusion
10 Topics
Intro
Core Material on Messaging Sound Bites Looking Good on Camera & Teleprompters
Crisis Communications Overview
You Will Control How You Look and Sound on TV
4 Goals
Creating Your Message
Distributing Your Message
The Biggest Blunders to Avoid
1st Crisis Scenario
Conclusion
10 Topics
Intro
The Best Topic for You
Elephant in the Room
Standing Out in The Virtual Classroom Technology
Standing Out in The Virtual Classroom Technology
Video Rehearsal
Video Length
Interactivity
Structure
Conclusion
14 Topics
Here Is How To Avoid a Half a Million Dollar Mistake
Everything You Need to Be Successful Is Right In Front of You
Ready. Fire. Aim. Don't Let This Be You
Avoid Being the Greedy Pig That Gets Slaughtered
The Online Training World Is Its Own Unique Weird Little World
Nurturing a Great Relationship with Udemy
Wild Goose Chases To Avoid
Avoiding Production Blunders That Could Destroy You
Not Looking and Sounding Like An Idiot
Develop an S.O.P. And Don't Be An SAP
Become a Trusted Adviser to Your Students
Your Courses Will Evolve and Grow Not Shrink and Die
Strategic Blunders to Run From
Conclusion - Your Clear Path to Success in Online Course Creation
12 Topics
Overview
Goals
Messages
Cheat Sheet
Technology
Looking Good on Camera
Practice
Focus on Just One Thing
Focus on 2nd Thing
Record Til You Are Happy
Feedback from Peers
Conclusion
12 Topics
Intro
Format
Your Role Models
Technical Issues
How to Get to Be a Talk Show Host
1st Video Practice
2nd Video Practice
Focus on Guests
Good Guest Versus Good Host
TelePrompTer
Regular Schedule and Feedback
Conclusion
7 Topics
TelePrompter
Intro
Comfort
Visuals
On-Camera Interviews
TelePrompter Overview
Conclusion
8 Topics
Intro
Person and Topic
Everyone Is a Journalist These Days
Research the Guest
Looking Good on Video
How to Ask Questions
YouTube Posting
Conclusion
9 Topics
Intro
History
Core Principles
Create Opinions
Sound Bites
Idea Distribution
The Perfect Press Release
How to Look Good on TV
Daily YouTube
6 Topics
Housekeeping Issues Overview
Who Is TJ Walker?
The Real Secret to Getting Value from This Course
All of Your Questions Will Be Answered
My First Time on TV as 'The Fonz'
Ratings!
3 Topics
Here is a Long Form Summary of All Essential Media Training Principles
Here is a Long Form Summary of all Crisis Communication Training Principles
New Update - You Should Get on the TikTok App Now
2 Topics
Update to Complete Media Training Master Class - Confidence on Camera
Media Training Tips for Using ChatGPT
6 Topics
Concluding for Now But Not Good Bye
Ongoing Support
This Course has a Companion YouTube Channel
Keep Experimenting With the Media
You Have a Say so In Improving This Course
Congratulations You Are Are Now Ready to Be a Master of the Media
53 Topics
Quick Win! Here is How to Look Your Best in Front of a Video Camera
Setting the meeting objective -- a critical factor to success
Coronavirus Update and Impact on Video Conferencing
Learn How Video Conference Meetings Are the Same & Different From Other Meetings
Online Video Conferencing Is Just One More Simple Tool for Communicating
You Must Learn How Your Platform Works BEFORE The Conference Starts
Learning the Different Platforms
How To Start A Zoom Meeting
How To JOIN A Meeting on ZOOM
How To Schedule A Zoom Meeting
How To Share Your Screen In Zoom
How To Use The Additional Features in Zoom
How To Set Up A Virtual BAckground In Zoom
The Favorite Thing I Like About Zoom
How To START UP Web Ex
How To Start or Join A Meeting On Web Ex
How To Connect To A Web Ex Enabled Device
How To Configure Settings And Preferences In Web Ex
Start A New CONVERSATION In Skype
How To Start A New CHAT In Skype
How To Use The Chat FUNCTIONS In Skype
How To Make International Mobile and Landline Calls and Buy Skype Credits
How To Use The Meet Now Function of Skype
Where To Configure Your Settings In Skype
Do NOT Hide Behind Slides - Show Your Face on the Video Meeting
Never Be Nervous Again on Camera
Follow These Tips To Look Your Very Best on Camera for Your Next Meeting
This Is Why You Should NOT Use Teleprompters or Read Scripts
This Is What You Should Wear for a Video Conference
Create the best lighting and angle for your video presence
The Biggest Distraction Can Be...
Solutions for Your Backdrop
What Is the Best Video Camera to Use for Online Meetings?
Microphones to the Rescue
Speakers Headphones Earpieces and More
Use the Best Possible Internet Connection Possible
Don't Talk about the Technology Just Use the Technology
Fundamentals of Effective Online Presentations
Tips for Using Visuals In Online Meetings
What If I am Not Hosting the Online Meeting But Might Have to Speak?
What Should My last Minute Checklist Include?
How Long Should a Video Meeting Last?
How do I Fix Problems with My Voice on a Video Conference?
Should You Memorize Your Online Presentation?
What If You Hate the Sound of Your Own Voice?
How Do You Reduce Background Noise?
What Else Can I do to Reduce Distractions During a Video Conference Meeting?
This Is What You Must Do If You Really Want to Pass With Flying Colors
One last Chance to Get Your Questions and Suggestions Responded To
Here Is How You Can Get your Certificate of Completion for this Course
One Last Chance to Make This Course Better for Your Permanent Learning Library
Congrats! You Are Now Prepared to Communicate Effectively in Online Meetings
Bonus Lecture
Complete Media Training Master Class - Confidence on Camera
Thank You!
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