Curriculum

4 Topics
Introduction Content Marketing
What is Content Marketing? Why do We Need It?
Content Marketing Over the Years
Content Marketing vs Advertising

7 Topics
Steps in a content marketing plan
Budget allocation and resource allocation
Understanding your target audience
Buyer persona & user persona
Content audit & competitor analysis
Content channels
Content types

3 Topics
Mapping content formats to the consumer funnel
Content themes
7A framework

4 Topics
Content engagement metrics
Content revision and improvement
Tools for measuring effectiveness
Measuring the ROI

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Complete Guide to Content Marketing

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