Course Highlights
  • The sales psychology you NEED to grow a profitable business
  • How to sell more products and services (just by being helpful!)
  • How to compel your readers using timeless sales psychology
  • How to gently + ethically stoke people to act NOW
  • How to eliminate "stage fright" and “blank page anxiety”
  • Hacks and secrets from the world's most successful copywriters
Curriculum

8 Topics
What is Copywriting? (And Why It's Your Secret Business & Career Building Tool)
Before we get started + BONUS
Welcome! How To Get The Most Out Of This Course
Your Resources
3 x Amazing Tools That Will Make You A Better Copywriter
The Seductive Power of Words (and How To Harness Them)
BONUS - 317 Power Words To Crank Up Your Copy
Peek Over My Shoulder >>> POWER WORDS

12 Topics
How To Master WIIFM (What's In It For Me)
BONUS MISSION - WIIFM
Peek Over My Shoulder >>> WIIFM
How to Flip Features into Benefits Like A Pro
BONUS MISSION - Features Into Benefits
Remember: B2B Customers Eat Pizza Too
Peek Over My Shoulder >>>Features Into Benefits
How To Use Emotion To Motivate Your Reader
The Secret To "Show Don't Tell"
The Importance Of Creating A Meaningful Persona (And How To Create One)
How To Write Like You Speak For Ultimate Persuasion
Peek Over My Shoulder >>> Write like you speak

1 Topic
The Secret To Creating A Winning Plan

1 Topic
How To Write An Irresistible Call To Action

2 Topics
Meet PAS and AIDA... Your Two New Best Friends
BONUS MISSION - Formulas

3 Topics
How To Write Incredibly Effective Headlines
Bonus mission >>> Headlines
Peek Over My Shoulder >>> Headline Hack

1 Topic
Welcome And How To Use The Pocket Guides

2 Topics
How To Write Press Releases Journalists LOVE
How To Write Press Release Quotes That Don't Suck

3 Topics
High-Paid High-Demand -- How To Write Excellent Case Studies
The Secret Sauce Questions To Ask Your Interviewee
Peek Over My Shoulder >>> Case Studies

1 Topic
How To Write Emails People Click Read And Act Upon

2 Topics
How to captivate your readers with awesome web copy
Peek Over My Shoulder >>> Web Copy

3 Topics
My favourite resources
My favourite FREE tools
Thank you!

1 Topic
BONUS LECTURE: Learn more from Tam + Copy Kooks | Udemy

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The Complete Copywriting Course : Write to Sell Like a Pro

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