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The complete Conversion Rate Optimization course by Udemy
Master every step of the CRO process, get more A/B test winners and become a Conversion Rate Optimization expert
Course Highlights
- Conduct proper optimization research based on data, users, science and own expertise
- Set up, track and analyze successful A/B tests to realize continuous optimization
- Get a deeper (psychological) understanding of your website visitors
- Generate valuable insights and prioritize them to increase the percentage of A/B tests winners
- Ability to analyze websites and find conversion killers
- Obtain reliable data from A/B tests for trustworthy and valid analyses
- Draw the right learnings from A/B tests
- Keep increasing your conversion rates by mastering the CRO process
Skills you will learn!
Curriculum
6 Topics
Course goals and benefits
Captions playback rate and update
What is Conversion Rate Optimization & A/B testing?
Hierarchy of evidence
Introduction to the case
Course material
18 Topics
Conversion Rate Optimization research
Know your company goals and KPIs
Web analytics for Conversion Rate Optimization
Introduction to GA4
Relevant GA4 updates since last recording
Make sure everything is tracked
General data in GA4
GA4 Explore
Funnel analysis in GA4
Path exploration in GA4
Segmentation in GA4
Non-e-commerce websites comparisons & filters
Web interaction analysis
Form analysis
Page speed and mobile friendliness
Document findings
Data research wrap up
Data research quiz
10 Topics
Introduction to user research & science
Polls surveys & feedback tool
Recordings
Usability test
Web accessibility
Customer service and user feedback
Other forms of user research
Science
User research & science wrap up
User research and science quiz
18 Topics
Expert review psychology basics & competitor analysis
Clarity
Relevancy
Friction
Focus
Motivation and psychology
Reciprocity
Commitment & consistency
Social proof
Authority
Liking
Scarcity
Landing page and product page best practices
Checkout best practices
Copy writing best practices
Competitor analyses
Expert review & competitor analysis wrap up
Expert review quiz
8 Topics
Combine insights prioritization and hypotheses
Behavioral hypotheses
Combine insights
PIE ICE and PXL
An evidence-based framework
Test hypotheses
Combine insights prioritization and hypotheses wrap up
Setting up test ideas and hypotheses quiz
10 Topics
Pre-test analysis
Type I and type II error
Minimal detectable effect terms
Minimal detectable effect calculation
Minimal detectable effect Sheet
Regular expressions
Binomial and non-binomial KPIs
Conversion Rate Optimization for low traffic websites
Pre-test analysis wrap up
Pre-test analysis quiz
19 Topics
Setting up an A/B test
Setup & AA test
Design
Setting up the A/B test in a testing tool
Data tracking for A/B tests
Data tracking for high-traffic websites
Adding extra events
Heatmaps and polls for A/B tests
Element in view
Page targetting
Quality assurance using a query parameter
Quality assurance using a cookie and IP address
Audience targetting
Multiple tests at the same time
Other forms of testing
Client-side vs server-side
Test documentation
Setting up an AB test wrap up
Setting up an A/B test quiz
6 Topics
Setting the A/B test live
Keeping track of the A/B test
Sample Ratio Mismatch
When to start analyzing the A/B test
A/B test live wrap up
A/B test live quiz
16 Topics
Analyze the A/B test
Frequentist vs Bayesian statistic
Analyzing A/B test results - data
Analyzing A/B test results - calculations
Segmenting A/B test results
A/B test funnel analysis
Extra tracking and heatmap analysis
Test analysis in a testing tool
Users vs. sessions
Non-binomial analysis
Draw learnings from the A/B test
Reporting on A/B test results
Example report
Finalize the A/B test and documentation
Analyze the A/B test wrap up
Analyze the test quiz
8 Topics
What is personalization
Getting started with personalization
The personalization process
Rule-based personalization
Machine learning
Examples of personalization
Personalization wrap up
Personalization quiz
8 Topics
The success formula
Increase your frequency
Increase your chance
Overcoming the confirmation bias
Get people on board
Test idea generation
The Conversion Rate Optimization team
How to become even more successful at CRO wrap up
3 Topics
Keep learning
The ethical side of Conversion Rate Optimization
Thank you
The complete Conversion Rate Optimization course
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