Certified Public Relations Officer by Vskills
Course Highlights
- Government Certification
- Certification valid for life
- Lifelong e-learning access
- Learning Hours: 13 hrs
- Life Time Job Support
- Job Profile Tagging
Skills you will learn!
Curriculum
6 Topics
Fundamentals and Emergence
Functions of Public Relations
Strengths of a Public Relations officer
Duties and Responsibilities of a Public Relations officer
Emergence of Public Relations
Public Relations in India
4 Topics
Formative Research
Communication Plan Strategy
Communication Plan Tactics
Evaluation of Impact
6 Topics
Definition
Purpose of Communication
Elements of Communication
The Seven C’S of Communication
Barriers to Communication
Overcoming Communication Barriers
3 Topics
Negotiation Styles
Negotiation Tactics
Negotiation Process
10 Topics
Introduction
Goals of Marketing Public Relations
MPR Roles
Integrated Marketing Communication
Importance of IMC
Role of Advertising within the Marketing Program
Role of Advertising within the Communication Mix
Other Ways of Communications
Publicity and Public Relations
Barriers to IMC
6 Topics
New Customer
Total Customer Satisfaction
Consumer Movement in India
Customer Relations Programme
Maintaining Good Customer Relations
Customer Relationship Management (CRM)
5 Topics
Company Outlook towards Dealers
Dealer’s View of A Company
Objectives of Dealer Relations
Manufacturer’s Support to Dealers
Communicating to the Dealers
5 Topics
Vendors’ Expectations
Buyer Company Expectations
Vendor Relations Objectives
Public Relations for Vendors
Vendor Relationship Management (VRM)
6 Topics
Introduction
Employee Expectations
Successful Employee Relations
Problems Management Faces
Communication Media for Employee Public Relations
House Journal
5 Topics
Introduction
India Scenario
Role and Responsibility
Investor Relation Objectives
Communications for investors
6 Topics
Introduction
Building Relations With Media
Public Relations Assistance to Media
Media Relations Norms
Press Conference
Holding a Press Conference
5 Topics
Introduction
Indian Perspective
Community Expectations
Objectives of Community Relations
Communication Media for CSR
6 Topics
Introduction
Strong Corporate Image
Corporate Image influences
Launching a Corporate Image
Maintaining Corporate Image
Image Management Process
4 Topics
Introduction
Corporate Identity Mix
Developing a Corporate Identity
Undergoing Change
4 Topics
Introduction
Objectives of Special Events
Classification of Events
Organizing an Event
3 Topics
Introduction
Types of Crisis
Crisis Management
3 Topics
Introduction
Objectives of Government PR
Government PR Problems
4 Topics
Introduction
Lobbying in America
Major Lobbies of India
PR Role in Lobbying
3 Topics
Introduction
Legal Aspects
ASCI Code
6 Topics
Introduction
Objectives of PR Agency
Functions of PR Agency
Selection of A PR Agency
Agency Structure
Agency Evaluation or Audit
Certified Public Relations Officer
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