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Business Fundamentals: Marketing Strategy by Udemy
Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts
Course Highlights
- Why we need Marketing
- Why a career in Marketing can be really interesting
- How to build a Marketing plan
- Understand customers and their needs, wants, and demands
- Perform marketing research
- Carry out customer segmentation
- Set up the 4Ps of Marketing
- Leverage product mix and pricing strategies
- Organize marketing campaigns
- Calculate Customer Lifetime Value
Skills you will learn!
Curriculum
6 Topics
Marketing Strategy and Management: What does the course cover?
Introduction to Marketing
Why companies need Marketing?
Who chooses a career in Marketing?
Understanding the essential types of processes we have in Marketing
Marketing - An introduction
8 Topics
Using a Marketing Plan - An essential tool for all marketeers
Understanding customers and what drives their behavior: needs wants & demands
Making sound business decisions: leveraging marketing research
Going through the various stages of marketing research
Learn how to collect primary data for marketing research
Client segmentation - The right way to address client needs
Selecting a target customer group
Marketing - Creating a successful Marketing Strategy
2 Topics
The fundamental concept we want you to learn - The 4Ps of Marketing
Marketing - Shaping the Marketing mix
6 Topics
What is important when we talk about a company's products?
Classifying a firm's products
Understanding and taking advantage of the usual product lifecycle
The importance of product branding
The exterior matters - product packaging
Marketing - Shaping the Marketing Mix - Product decisions
4 Topics
Understanding the factors shaping product pricing
A good Marketing Manager has an idea about the demand curve of their product
Break-even calculations: a valuable planning tool
Marketing - Shaping the Marketing Mix - Pricing decisions
4 Topics
The best way to organize product distribution
The various types of distribution channels
E-commerce: the fastest growing distribution channel for the last decade
Marketing - Shaping the Marketing Mix - Place decisions
4 Topics
Why do we need to promote our products?
Setting up an effective marketing campaign
The growing importance of social media
Marketing - Shaping the Marketing Mix - Promotion decisions
1 Topic
The four Ps of Marketing in a dynamic environment
6 Topics
How to work with a Marketing budget
Monitoring of Key Performance Indicators (KPIs)
Short and long term Marketing goals
An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)
Case study: Coca-Cola and Christmas
Marketing decisions that are crucial in the long run
8 Topics
Intro to Tesla marketing
Tesla's segmentation problem
A proof of Tesla's brand strength
Tesla's pricing
Before or after savings?
Federal tax incentives for EVs
Tesla's distribution strategy
Bonus lecture
Business Fundamentals: Marketing Strategy
Related Marketing Strategy Courses
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