IIRF Online > Marketing > Branding > Business Branding > Business Branding: The Complete Course Part 1 - Strategy
Business Branding: The Complete Course Part 1 - Strategy by Udemy
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Course Highlights
- How to spark your audiences interest and hold their attention
- How to position your brand effectively to stand out on its own
- How to get your audience to feel something for your brand through personality development
- the common mistakes that nearly all failing start-up’s make and how to avoid them
- How to develop a brand voice that makes it easy to resonate through content and social media marketing
- Why most businesses lose money with their Facebook or Google Ad campaigns
- How to enhance your marketing efforts through effective storytelling adapted for modern platforms
Skills you will learn!
Curriculum
3 Topics
Thank You
The Anatomy Of A Strategic Brand
What You'll Learn
4 Topics
Branding vs Marketing: Why They're So Different
The Brief Story Of Branding
The Common Path To Failure
The Crucial Role Of Strategy
4 Topics
The Emergence Of Brand Purpose
Start With Why
How To Develop Your Brand Purpose
TAKE ACTION: Develop Your Brand Purpose
10 Topics
Brand Vision - The Ambitious Brand
How To Develop Your Vision Statement
TAKE ACTION: Develop Your Vision Statement
Brand Mission - The Committed Brand
How To Develop Your Brand Mission
TAKE ACTION: Develop Your Mission Statement
Core Values - The Moral Brand
EXAMPLES: Core Values
How To Develop Your Core Values
TAKE ACTION: Develop Your Values Statement
13 Topics
What Is Positioning?
Who Is Your Audience?
How To Find Your Audience
TAKE ACTION: Develop Your Audience Persona
Who Are Your Competitors?
How To Audit Your Competitors
TAKE ACTION: Complete A Competitor Audit
What Is Your Differentiator?
EXAMPLE: Positioning - Trying Harder
How To Discover Your Differentiator
TAKE ACTION: Discover Your Differentiator
How To Develop Your Positioning Strategy
TAKE ACTION: Develop Your Positioning Strategy + Statement
8 Topics
The Old-Fashioned Modern Brand
What Is An Archetype
Archetypes To Leave A Legacy
Archetypes To Pursue Connections
Archetypes To Provide Structure
Archetypes To Explore Spirituality
How To Apply The Archetype Framework
TAKE ACTION: Align Your Brand To An Archetype
2 Topics
Review Part 1 & Preview Part 2
Thank You
Business Branding: The Complete Course Part 1 - Strategy
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