IIRF Online > Finance & Accounting > Economics > Behavioral Economics > Boost Digital Marketing Effectiveness via Behavioral Science
Boost Digital Marketing Effectiveness via Behavioral Science by Udemy
Unlock Growth: Apply Behavioral Science to Optimize Digital Customer Experiences
Course Highlights
- Understand the fundamentals of online buying behavior and how to motivate your target audience to act using behavioral science principles
- Increase conversions and sales by effectively utilizing cognitive biases and behavioral techniques
- Intelligently apply behavioral science principles such as Scarcity, Commitment, Loss Aversion, and Anchoring to make your messages and assets more compelling
- Use proven tools such as Social Proof, Anchoring, and Paradox of Choice to eliminate friction from the buying process and improve user experience
- Close the gap between trigger and purchase faster, reducing the exposure of potential customers to competitor brands and messaging
- Develop a fundamental understanding of the principles of commercial communication and apply them to your digital marketing strategy
Skills you will learn!
Curriculum
1 Topic
Course preview
2 Topics
Lecture 2 Quizz
Getting Started: Understanding the Basics of Behavioral Economics
27 Topics
How Behavioral Economics Influences Online Shopping Behavior
Lecture 3 Quiz
Using Social Proof to Increase Conversions and Sales
Lecture 4 Quiz
Creating Scarcity to Boost Consumer Demand
Social Proof Scavenger Hunt
Creating a Scarcity-Driven Offer
Lecture 5 Quiz
Leveraging Commitment Devices for Greater Customer Loyalty
Provide an example of a "Social cost" commitment device
Lecture 6 Quiz
Provide an example of Chunking in digital marketing
The Power of Easy: Simplifying the Buying Process
Lecture 7 Quiz
Making the Most of Defaults in Consumer Decision Making
Defaults Scavenger Hunt
Lecture 8 Quiz
The Goldilocks Effect: Finding the Sweet Spot for Your Offerings
Lecture 9 Quiz
Designing Choice Architecture for Optimal Decision Making
Lecture 10 Quiz
Use the decoy effect in digital marketing
Utilizing Loss Aversion in Marketing Strategies
Reframe an offer using Loss Aversion
Lecture 11 Quiz
A Model for Nudging Consumer Behavior Towards Your Goals
Lecture 12 Quiz
Boost Digital Marketing Effectiveness via Behavioral Science
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