Better Business Writing Skills by Udemy
Learn the skills, tips and tricks of persuasive writing from a professional speechwriter.
Course Highlights
- How to write clear, concise and persuasive words that will achieve your objectives
- The tricks I use to be a productive writer, to enter a state of flow and never suffer from writer’s block
- The Big Questions you need to ask before you put pen to paper
- How being a persuasive writer will help you achieve your objectives at work
- The ancient secrets of persuasive writing
- Why being a good writer is vital to the success of your career or your business
- How to polish your words with powerful editing techniques
- How to test your work to make sure it does what you want it to
- How to structure your work for maximum impact
- How to use ChatGPT as an effective business writing tool
Skills you will learn!
Curriculum
9 Topics
Introduction to Better Business Writing
Exercises and Resources
Clear Writing: Section Summary
What is Clear English and why it's essential for effective communication.
An Important Message
The Evidence for using Clear English.
Literacy Levels
Section Review
Introduction Quiz
8 Topics
Part One Summary
Before you write think about... your objective
Exercise: Setting Your Objectives
Before you write think about... your reader
Exercise: Identify Your Reader
Before you write think about... your voice
Exercise: Identify Your Voice
Before you write
6 Topics
Structure: Summary
Get Your Ideas Out - Brainstorm ideas for writing you document
Could Should & Must - the best way to priorities your information when writing
Structure: Exercise
Part One Review
Structure
8 Topics
Part Two Summary
Building Blocks of Writing: Words
Building Blocks of Writing: Sentences - 1
Building Blocks of Writing: Sentences - Padding
Building Blocks of Writing: Paragraphs
Building Blocks of Writing: The Whole Thing
Building Blocks of Writing: Review
The Building Blocks of Writing
3 Topics
Principles of Great Writing: Logos - The Logical Argument
Principles of Great Writing: Pathos - The Emotional Connection
Principles of Great Writing: Ethos - Your Credibility
10 Topics
Being Direct
The Active Voice - essential for effective writing
The Passive Voice
Verbs Not Nouns - essential for excellent communication
Taking Responsibility - earn trust through your writing
Keeping it real - the importance of authentic writing
Ambiguity - the importance of clear writing
Being Inclusive - how to avoid alienating your reader
Management Speak & Cliché
Part Two Review
16 Topics
Part Three Summary
Editing - Objective Testing
Editing For Brevity
Exercise: Editing for brevity
Editing For Clarity
Editing - Attention Grabbing
Exercise: Simplify these sentences
Editing - Due Diligence
Editing - Check your words
Editing - Proof Reading
Exercise: Proof Reading
Editing - Read Aloud
Editing - Hard Data
Editing Check List
Wise words from George Orwell
Part Three Summary
8 Topics
Introducing Business Writing using ChatGPT
Signing up for a ChatGPT account
Interacting with ChatGPT
Using ChatGPT to write a document
ChatGPT as a Business Writing Guide
How ChatGPT can mimic your own style
Using ChatGPT to Summarise and Simplify
Generating ideas with ChatGPT
10 Topics
The Practice of Writing: Summary
Timing - write when you're at your most productive
Environment - where you write has a big impact on the quality of your writing
A State of Flow - how to get the writing magic to happen
Writer's Block - never suffer again
Section Review
Course Overview
Learning Points
BONUS LECTURE: Taking it further
Photo Credits - Creative Commons attribution
Better Business Writing Skills
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