IIRF Online > Marketing > Marketing Analytics & Automation > Google Tag Manager > Beginners Guide to Google Tag Manager (GTM) Course for 2024
Beginners Guide to Google Tag Manager (GTM) Course for 2024 by Udemy
With 21 Real Examples For eCommerce Including: FB, GA4, LiN Pixels, Button/Link Clicks, Custom Dimensions and much more
Course Highlights
- Install a wide array of marketing tools without the need for a developer
- Setup Google Tag Manager in different CMS and e-commerce platforms (Wordpress, Shopify, Squarespace, ...)
- Deploy Facebook, Google Ads Remarketing, LinkedIn and other third-party tracking pixels with Google Tag Manager
- Track conversions, auto events, file downloads, link clicks, button clicks…
- Import and export tags from one Google Tag Manager account to another
- Troubleshoot the problems that might arise
- How to simply exclude traffic from analytic reports for specific devices and people
- Send values to Custom Dimensions and Events in Google Analytics 4
- Reading and Writing First-party Cookies
- Learn about Lookup Tables, Scroll Triggers, Time Triggers and more...
Skills you will learn!
Curriculum
3 Topics
Introduction to The Course
What is Google Tag Manager and Why do You Need it
How to Get The Most Out of This Course
10 Topics
Useful Chrome Plugins For Working With Google Tag Manager
Create a Google Tag Manager Account
The Overview of 5 Google Tag Manager Installation Methods
Manual Installation of Google Tag Manager on Your Website
Setup Google Tag Manager on Wordpress
Setup Google Tag Manager on Shopify
Setup Google Tag Manager on Squarespace
Inject Google Tag Manager Container to any Website
Short Recap
Test 1: Initial Google Tag Manager (GTM) Installation and Browser Setup
5 Topics
Interface Overview
Best Practices & Considerations
Naming Conventions
Short Recap
Test 2: Overview of Google Tag Manager (GTM) Interface and Best Practices
8 Topics
Google Analytics 4 Setup & Publishing The First Version
Google Ads Remarketing Setup
Testing & Debugging Before Publishing a New Version
Facebook Pixel Setup
Copy Tag and Export Container
Troubleshooting Problems You Might Encounter
Short Recap
Test 3: Setup Essential Tags and Publish Them
9 Topics
Time Triggered Tags Part 1: Custom Facebook Events For Remarketing
Time Triggered Tags Part 2: Time on Site With Google Events
Scroll Distance Tracking Part 1: The Basic
Scroll Distance Tracking Part 2: Time Triggered
Click Tracking Part 1: Outbound Links
Click Tracking Part 2: Buttons and Other Elements
Reading and Writing First-party Cookies
Short Recap
Test 4: Improving & Expanding Your Tracking Data
6 Topics
Visibility Trigger
Conversion Tracking Part 1: Simple Google Ads Conversion Tracking
Conversion Tracking Part 2: Custom Variables & Data Layer
Simplifying UTM Links With the Help of Lookup Tables
Detecting Ad Blockers with Tag Manager
Test 5: Advanced Tracking Concepts
2 Topics
The Wrap-up
Bonus Lecture
Beginners Guide to Google Tag Manager (GTM) Course for 2024
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