IIRF Online > Marketing > Marketing Analytics & Automation > Marketo > Beginner to Marketo Certified Professional
Beginner to Marketo Certified Professional by Udemy
The only resource you need to learn Marketo and get yourself certified
Course Highlights
- Understand what Marketing Automation is why companies invest in tools like Marketo
- Review the knowledge requirements to become a Marketo Certified Professional
- Become comfortable navigating through and understanding the different parts of the Marketo platform
- Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus)
- Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus)
- Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus)
- Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus)
- Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough
- Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model
Skills you will learn!
Curriculum
6 Topics
Welcome
About The Course
Course Roadmap
About The Trainer
Marketo Certifications Explained
About The Exam
1 Topic
What is Marketo?
9 Topics
Section Introduction
My Marketo
Marketing Activities
Design Studio
Database
Analytics
Admin
Remaining Tiles
Practice Activities (Part 1 of 5)
16 Topics
Section Introduction & Objectives
Programs Overview
Event Program
Email Program (& A/B Testing)
Engagement Program
Default Program
Recipient Time Zone
Head Start
Channels & Tags
Period Costs
Person Scoring
Communication Limits
Program Membership & Acquisition
Customer Communication Preferences
Objective Recap
Practice Activities (Part 2 of 5)
13 Topics
Section Introduction & Objectives
Uploading Images & Files
Forms
Emails
Landing Pages
[Optional] Landing Page Element: Social Button
[Optional] Landing Page Element: Poll
Snippets
Draft vs Approved Assets
Local vs Global Assets
Tokens
Objective Recap
Practice Activities (Part 3 of 5)
13 Topics
Section Introduction & Objectives
Lists vs Smart Lists
Lists
Smart Lists
Segmentations
Smart Campaigns
Batch Smart Campaign Demo
Trigger Smart Campaign Demo
System Smart Lists
Privacy Settings
What Can Be Cloned?
Objective Recap
Practice Activities (Part 4 of 5)
20 Topics
Section Introduction & Objectives
Report Types
Email Performance Report
Email Link Performance Report
Landing Page Performance Report
Web Page Activity Report
Company Web Page Activity Report
Campaign Activity Report
Campaign Email Performance Report
Program Performance Report
People/Group By Status Report
People Performance Report
Sales Insight Email Performance Report
Engagement Stream Performance Report
Social Influence Report
Email Insights
Email Program Dashboard
Engagement Program Dashboard
Objective Recap
Practice Activities (Part 5 of 5)
2 Topics
[Optional] Best Practice Program Build
[Optional] Example Lead/Person Scoring Program
4 Topics
Exam Tips
Mock Questions & Answer Walkthrough
Closing
Are you interested in upskilling to Marketo Certified Expert level?
Beginner to Marketo Certified Professional
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