Course Highlights
  • The basics and limitations of the logic of sport products (traditional approach)
  • The basics of the logic of value co-creation in sport management
  • Innovative sport management analytical skills for a changing society
  • Different perspectives on sport events
  • The insights in ticketing, sport sponsorship and branding
  • The consideration of sustainability in sport management
Curriculum

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BayreuthX: Value Co-Creation in Sport Management – A New Logic in a Changing Society

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