B2B and Territory Sales Strategies and Techniques by Coursera
Course Highlights
- Gain the ability to analyze market data and geographic information to segment territories strategically.
- Develop skills in applying advanced sales methodologies, specifically in B2B environments.
- Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.
- Acquire proficiency in using modern CRM software and analytics platforms.
Curriculum
1 Topic
Course Overview
6 Topics
Understand Territory Dynamics to Unlock Strategic Opportunity
Mapping Your Success: Essential Steps for Effective Territory Planning and Resource Allocation
Hands-On Activity: SWOT Analysis for Territory Strategy
Hands-On Activity: Compare Your SWOT Analysis Chart and Action Plan
Relationships Between Sales Management Control Territory Design Salesforce Performance and Sales Organization Effectiveness
Lesson 1 Practice Quiz
4 Topics
Business-to-Business (B2B) Sales Strategies and Techniques
Solution Selling/Consultative Selling
The Ultimate Guide to B2B Sales in 2024
Lesson 2 Practice Quiz
5 Topics
Leveraging Technology for Strategic Client Needs Assessment
Tech-Driven Sales Mastery: Harnessing CRM and Analytics for Peak Performance
Becoming a Tech-Savvy Sales Manager: How to Leverage Sales Technology
Graded Quiz
Lesson 3 Practice Quiz
B2B and Territory Sales Strategies and Techniques
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