IIRF Online > Marketing > Video & Mobile Marketing > App Store Optimization > Marketing Your App or Game with App Store Optimization (ASO)
Marketing Your App or Game with App Store Optimization (ASO) by Udemy
Everything you need to know about Marketing your mobile App or Game to get more downloads. Covers both iOS & Android.
Course Highlights
- All training contains no fluff, no-filler, easy to understand & immediately actionable content!
- Learn how to optimize the visibility and increase downloads of your mobile App or Game in the iOS and/or Google Play App Store
- Learn how to craft a Perfect Title that is attractive to both people and App Store Ranking
- Learn how to find the best keywords that will increase your search ranking and can get you into Top Charts
- Learn how to use tried & true ASO tools to find the best optimization strategy and save time and effort in your app optimization process
- Learn how to create attractive app icons, screenshots and promotional videos for little to no cost
- Learn how to time the launch of your app for the most visibility and downloads
- Learn how to systematically get reviews and ratings quickly to snowball your downloads
- Learn how to use localization strategies that get more downloads in other countries while doing the least amount of work
- Learn how to price your app or game to make the most money, which might mean to make it free
Skills you will learn!
Curriculum
1 Topic
Introduction
3 Topics
What is ASO & Why is It Important?
How App Stores Rank Your App
Before ASO: App Creation
5 Topics
Crafting The Perfect App Title
Selecting Keywords Part 1
Selecting Keywords Part 2
Effective ASO Tools
Using App Annie for More Keywords
4 Topics
Demo - Create a Keyword List
Demo - Keyword Optimization
Demo - Crafting Your Title
Demo - Selecting High Value Keywords
8 Topics
Efficient Localization Strategies
One More Localization Hack
Choosing Your Category
How to Write a Great Description
Simple Formula for Writing an Effective Description
When to Launch Your App
Free or Paid? How to Price Your App
How to Get Ratings & Reviews to Snowball Downloads
3 Topics
Creating a Killer App Icon
Creating Appealing Screenshots
Creating a Video Teaser
1 Topic
Future-Proof What You've Just Learned
Marketing Your App or Game with App Store Optimization (ASO)
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