IIRF Online > Business > eCommerce > Selling on Amazon > 2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing
2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing by Udemy
Dominate Amazon Ecommerce sales: Amazon SEO, recommendation algorithm, and Amazon PPC ads. Be an amazing Amazon seller!
Course Highlights
- Sell more products on Amazon
- Dominate your Amazon product niche
- Amazon SEO ranking domination - rank #1 in Amazon search
- Get recommended by Amazon
- Successful Amazon ads
- Best Amazon Ecommerce tools for keyword research and ranking
- Selling on Amazon like an Ecommerce professional
Skills you will learn!
Curriculum
1 Topic
Amazon sales course welcome what to expect and how to take the course
4 Topics
Overview of the 4 top ways to sell Amazon products
Starting to work on Amazon SEO
Tools and creative strategies to get Amazon keywords
Example of a finished list of Amazon SEO keywords
8 Topics
Starting Amazon SEO by the mastering "relevance" ranking signal with thumbnails
Amazon title copywriting to inspire shoppers and rank highly in Amazon SEO
Improving a multi-million-dollar seller's description even more
Example of my own copywriting for book description and title & what's important
My book description re-written and improved
Next level sales copywriting that's inspirational and almost like poetry
The keyword field in Amazon seller account
Confusion over the Amazon platinum keyword
5 Topics
Introduction to section about Amazon reviews & why it is so important
Seven principles of review mastery
Reversing potential bad reviews and getting good reviews with product listing
Long-term strategy to get legitimate reviews at scale with support and community
Amazon TOS - ways to get reviews that are not allowed
18 Topics
Amazon ads introduction
Making profitable and unprofitable ads profitable with secondary strategies
Sponsored Amazon ads vs Amazon display ads vs. Amazon lockscreen ads
Example and anatomy of a successful sponsored ad
How to generate most profitable ad clicks
Amazon ACoS and strategies for optimizing ad profitability
Case study of a student running low ACOS ads in a niche & using dynamic bidding
Disclaimer about the software in the next videos and how to keep it free
Introduction to Helium 10 Amazon keyword research tool
Amazon keyword research with Helium10
Penny per click ads: How to find hundreds of RELEVANT misspelled keywords
Using the Helium10 Chrome plugin
Little more of what the Helium10 plugin can do
Further keyword research with Helium to get thousands of keywords
New product research with Helium's tools
The Cerebo reverse Amazon ASIN tool to help with ads and organic keywords
In which countries does Helium10 work?
How to set up a brand ad across the top of the Amazon page
17 Topics
Artificial Intelligence for Amazon ads - section introduction
My experience reigniting my Amazon business with Xmars and Amazon ads
Xmars pricing
How to keep your Xmars free for a longer period of time
Signing up for the free trial
Connecting your Amazon and Xmars accounts
Overview of the features including the Artificial Intelligence to run Amazon ads
Creating our first ad with Smart Ad Creation Artificial Intelligence
Making it clear which examples are used in the course
Immediate results and sales just 8 hours after setting up the ads with Xmars
How running ads boosted organic rankings resulting in extra sales
Introduction to the Xmars dashboard
Showing the dashboard for an existing account
Introduction to the ad manager in Xmars to combine AI and manual ad setup
More things you can do in the Ad Manager
Example of how much more flexibility and options you have with Xmars manual ads
Helping the AI: How to adjust the ads to make them more profitable and effective
4 Topics
Social media marketing introduction
Twitter marketing: Hashtags ideal tweet structure and automation
Amazon product review videos and promoting them on YouTube TikTok Instagram
Selling on Facebook
1 Topic
Four potentially scalable ways to promote anything
3 Topics
Introduction to Amazon Dropshipping and Amazon arbitrage
Amazon arbitrage for white label products and two-step Dropshipping
Tool for Amazon Dropshipping price arbitrage and Amazon buy box automation
18 Topics
Section introduction - influencer marketing for your Amazon products
Round up posts to get 20 influencers to promote you for free starting today
Setting your Influencer marketing campaign goals
Influencer marketing budget
Benefits of influencers over ads
3 things to look for in an influencer & how to find fake ones & which are good
How to manually find influencers
Influencer marketing tip using Twitter lists
Email template and script to pitch influencers
Legal agreement document disclosures and FTC to stop influencer abuse
Example of disclosing influencer marketing promotion
Influencer audience sizes
Case study of how inflated follower and view numbers are on TikTok
Influencer compensation models
Compensation calculator for influencer marketing
Starting to work with influencer marketing marketplaces
Tapinfluence
Socialblade for tracking influencer growth
9 Topics
Section introduction: Tracking your social media and influencer marketing
Dissecting the Amazon URL to understand how to use it to our SEO advantage
Introducing link shortening specifically for Amazon with Pixelfy
Starting to use Pixelfy by creating a campaign
Explaining the Pixelfy tracking codes
Integrating Pixelfy with Twitter ads
Showing initial link tracking analytics
More powerful URLs you can use with Pixelfy
Sign up to be an Amazon affiliate to get extra revenue from your promotions
3 Topics
Troubleshooting situations where your product doesn't show up in searches
Pitfall: Small amount of inventory and can't get more
Tracking the rankings of your products
1 Topic
Criteria I use to choose product categories and searches to target
1 Topic
Selling on Amazon vs. your own site like Shopify WordPress Squarespace or Wix
2 Topics
How to use Google search to sell products on your site or Amazon
How to make your Amazon listings show up in Google search
2 Topics
Niche research with Google Trends
The Netflix effect
3 Topics
Course conclusion quiz
How to get the course certificate for this Amazon sales and marketing course
Congratulations! Thank you for being a great student! And some parting words.
2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing
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