IIRF Online > Marketing > Social Media Marketing > TikTok Marketing > Advertising and E-commerce on TikTok
Advertising and E-commerce on TikTok by Coursera
Skills you will learn!
Curriculum
18 Topics
Intro: Advertising and ecommerce on TikTok
Advertising on TikTok
Different advertising options on TikTok
Best Practices for Creating Ads
Building campaigns in TikTok Ads
Evaluating campaign success
Optimizing campaigns
Evolution of E-commerce on TikTok
How Businesses Can Sell & Promote Their Products
Best Practices for Selling & Promoting Products
Shopify integration
Join Aptly’s Marketing with TikTok Community!
Advertising options sheet
Ecommerce Case Studies
Graded Quiz: Advertising on TikTok
Graded Quiz: Ecommerce on TikTok
Evaluate accounts that are promoting/selling products
Simulation: Building an Ad Campaign
8 Topics
The importance of measuring
Overview of TikTok Analytics
How to interpret TikTok Analytics
How to use analytics to evaluate success and inform future strategy
Conclusion
Graded Quiz: Analytics and Evaluation
Practice Quiz: Evaluate Sample Analytics and Make Decisions
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Advertising and E-commerce on TikTok
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