IIRF Online > Business > Management > Product Management > Advanced Product Management: Vision, Strategy & Metrics
Advanced Product Management: Vision, Strategy & Metrics by Udemy
Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers
Course Highlights
- The difference between vision and strategy
- How famous leaders use vision to succeed
- How to use a vision framework for your company and product
- How to use OKRs to track progress
- How product development hierarchies work
- How to understand agile roadmapping
- How to tie your metrics to your overall business strategy
- When to use data and when to use intuition
- How to debug metrics with origin source sorting
- How to recognize cohort anomalies
- How to design a cohort analysis
- How to design and run a t-test on cohort data
- The difference between a leading and lagging metric
- How metrics differ in multiple industries, including e-commerce, mobile, & marketplaces
Skills you will learn!
Curriculum
3 Topics
Course Overview
Join our community on Slack!
Review sheets & resources - all in one PDF!
13 Topics
Introduction to Vision and Strategy for Product Managers and CEOs
Vision vs. Strategy - What’s the Difference?
Understanding the Product Development Hierarchy
A Deeper Dive on the Art of Vision
How to set vision as a leader CEO or Product Manager
Real World Examples of Great Vision Using the Framework
Product Strategy 101
Real World Examples of Great Strategic Moves
Putting it All Together: Vision as a PM vs a CEO
Recap Lecture: Roadmapping
Agile Roadmapping using Vision and OKRs
Review & Recap: Strategy & Vision
Q&A: Vision & Strategy
2 Topics
Vision Case Study (part 1) - Establishing Vision as a CEO
Vision Case Study (part 2) - Establishing Vision as a Product Manager
12 Topics
Intro to Metrics
How to Better Tie Metrics to Your Product Strategy
Recap Lecture: How to Pick Good Metrics
Leading vs lagging metrics
Metrics by Cohort
How to Design a Cohort Analysis
Metrics with Origin Source Sorting
Example - Origin Source Sorting
Intro to T-testing
T-testing example
When to Use Data vs. Intuition
Review & Recap: Advanced metrics
5 Topics
E-commerce Metrics (part 1)
E-commerce Metrics (part 2)
Mobile App Metrics
Marketplace Metrics
Review & Recap: Metrics in different industries
1 Topic
Interview with Melissa Perri CEO of Produx Labs
1 Topic
Bonus Lecture
Advanced Product Management: Vision, Strategy & Metrics
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