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Account Based Marketing (ABM) 2024 - B2B Marketing Strategy by Udemy
ABM is a upcoming Marketing Strategy instead of lead generation used by both B2B Sales and Marketing.
Course Highlights
- What is Account Based Marketing? And why it is the Best Marketing strategy?
- Sales and Marketing Alignment.
- What is Target Accounts? and How to create a Target Account List.
- What is FIRE Methodology?
- What is Segmentation and what are the types of Segmentation.
- What is Marketing mix and Marketing orchestration?
- Measuring the ABM Program.
- What are the technologies/Applications required for ABM?
- Overview of Account Based Advertising tool and Marketing technologies
- Piloting Account Based Marketing.
Skills you will learn!
Curriculum
4 Topics
About the Course
Objective and Outcome
What is Account Based Marketing? and it’s definition.
Do you really need ABM?
5 Topics
ABM vs Demand Generation
ABM Terminologies
Types of ABM
What are the benefits of ABM? - Best Marketing Strategy
Getting Started with ABM
3 Topics
Key to Success
How does alignment work?
Setting Measurable Goals
7 Topics
Account Selection
ICP
Setting the Accounts on FIRE
Selecting the Target Accounts
Segmenting the Target Accounts
Develop Account Insights
How to Build a Real List?
8 Topics
Generating the Relevant Content
Attracting and Engaging in ABM
Omnichannel Campaigns
Convert and Expand
Media Based Advertising vs Account Based Advertising
ABM Content
Understanding Pain Points
Copywriting Basics
5 Topics
ABM Advertising Platform - Tool
ABM and Search Engine
Tools for your SEO
Custom Audience Advertising
Tracking accounts and Contacts on your website
4 Topics
What is Measurement in ABM?
Measurement Metrics
Reporting to Board
Reporting - Tool
5 Topics
What is ABM Technology and what are technologies you need it?
ABM Technology Features Checklist
One Super tool for your ABM - Hubspot
6 Reasons Why Hubspot is Perfect for Your ABM Strategy
Utilising the Free features of Hubspot
4 Topics
Account Based Selling - Introduction
LinkedIn Sales Navigator
Social Media Scheduler
Sales Engagement Platform
6 Topics
ABM Maturity
Limitations of ABM
Example: Simple ABM Flowchart
Implementing ABM
Assessment
List of tools for your Successful ABM Journey - Bonus Lecture
Account Based Marketing (ABM) 2024 - B2B Marketing Strategy
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