IIRF Online > Marketing > Social Media Marketing > YouTube Marketing > YouTube Marketing 2024: YouTube SEO & Algorithms
YouTube Marketing 2024: YouTube SEO & Algorithms by Udemy
YouTube marketing: grow your video views and subscribers with YouTube SEO, recommendations, YouTube ads and YouTube live
Course Highlights
- Create a big and successful YouTube channel with many views
- Find rapid growth for your YouTube channel
- Get more engagement with your YouTube videos
- Sell product or services from YouTube
- Build an audience and a brand on YouTube
- Promote your channel and individual videos like a marketing professional would
- Boost your YouTube SEO with YouTube ads
- YouTube monetization
Skills you will learn!
Curriculum
2 Topics
YouTube marketing WARM WELCOME TO YOU & What you will get from the course
Top YouTube strategy for 2024 that we will follow in this course
2 Topics
YouTube SEO introduction
Long-tail vs. short-tail keywords
11 Topics
Keyword tool introductions so you know which to use and how
YouTube keyword autosuggest to get keyword ideas
VidIQ and TubeBuddy plugins
Starting with YouTube SEO keyword research using the Google keyword tool
Keyword research example & getting you more comfortable exploring SEO keywords
Showing competitor keyword research
Further keyword research and competitor research with VidIQ
Keyword research for YouTube with ChatGPT Artificial Intelligence
Another fascinating keyword tool
YouTube keywords quiz
Advanced YouTube keyword quiz
19 Topics
On page SEO for YouTube
YouTube title field length on mobile and smaller devices
Video title exercise
Video title exercise - answer
More on writing the description of the YouTube videos
More YouTube description writing strategies
Another strategy for your YouTube video description to boost engagement
Description writing exercise
Description writing exercise - answer
Description writing exercise - answer two
Correctly filling out your YouTube video tags
Video tag ideas
Tag research example with a paid version of a tool like TubeBuddy
Tags exercise
Tags exercise - answer
Using hashtags in video titles
How YouTube really treats your on-page SEO
On-page YouTube SEO quiz
On-page YouTube SEO advanced quiz
16 Topics
YouTube search ranking factors
How to get more thumbs up
How to get more YouTube comments
How to make sure people watch your videos longer
More benefits of having more engaging videos with longer watch-times
How to boost views and embeds with Quora
Getting extra embeds and views on Medium
Intelligent and tasteful video commenting to get more views and subscribers
Get more views with this YouTube viewing service
Experiment of contacting Fiverr sellers to get YouTube views
How to increase sales and traffic from your email signature
Ring the bell strategy to get more engaged subscribers who watch more videos
Secret to how I make YouTube videos rank in Google search!
CC for SEO boost
YouTube SEO ranking factors quiz
YouTube SEO ranking factors advanced quiz
14 Topics
YouTube recommended videos
How YouTube engineers create the recommendation algorithm and YouTube home page
Different language keywords + get recommended by using "piggybacking" keywords
YouTube channel keywords (for the entire channel) to boost SEO & recommendations
Playlists to boost recommendations
How to influence the YouTube suggested videos with a website or a blog
YouTube playlist strategy with using existing videos by other creators
Get more subscribers with the subscribe watermark on all your YouTube videos
Adding a subscribe widget to your website
Video end screen: Your secret weapon to get more sales and views
Cards to boost sales and engagement
YouTube YMYL (for health politics fitness finance cooking channels)
YouTube recommendation algorithm quiz
YouTube recommendation algorithm advanced quiz
6 Topics
YouTube Shorts - new good opportunity
Helpful totorial on how to create great shorts from the YouTube Creators channel
YouTube shorts long-tail keyword strategy
YouTube shorts upload tutorial
How shorts are discovered on YouTube - it's different than other videos
My experiment of publishing a few YouTube shorts on my channel
6 Topics
Section introduction to writing better titles
Video title copywriting introduction
EXERCISE: Writing more catchy video titles that contain SEO keywords
EXERCISE ANSWER: Writing more catchy video titles that contain SEO keywords
YouTube video title copywriting quiz
YouTube video title copywriting advanced quiz
14 Topics
Section introduction on how to create beautiful custom YouTube thumbnail images
Thumbnail dimensions - before you begin your design
YouTube thumbnail captions and what I did to hire a thumbnail desiger
Canva for creating beautiful original images for YouTube
Beginning to create your YouTube thumbnail
Branding and marketing using the Thumbnail while continuing to design
Adding text and more branding images to the YouTube thumbnail
Adding arrows to make the video pop more
Example: How visuals and headlines can draw attention and drive clicks & views
Example of another YouTube channel and their YouTube thumbnail branding
Working with different fonts and font sizes on your YouTube thumbnail images
Where to get royalty free images to use for your YouTube thumbnail
YouTube thumbnails quiz
YouTube thumbnails advanced quiz
4 Topics
Using YouTube analytics to get clues about what to improve in your videos
Easier way to get to your YouTube analytics
YouTube analytics quiz
Advanced YouTube analytics quiz
4 Topics
Explaining the viral coefficient formula
Viral coefficient calculator
Ads having a role in virality
How to get shared by celebrities by creating celebrity fan videos
1 Topic
Case study of amazing video on a very low budget
3 Topics
My overall channel strategy and insights
Troubleshooting your channel if you are not seeing early success
Biology and Neuroscience of entrepreneurship and starting a business
10 Topics
Effective ways to make money from YouTube
Eligibility requirements for YouTube monetization with ads
Patreon: A way to get donations for your channel on a regular basis
Selling affiliate products from your YouTube channel
Student case study of selling affiliate products on YouTube
Getting sponsorships for your videos as an influencer
Monetizing with YouTube memberships
YouTube monetization with big potential to promote products on platforms
YouTube monetization quiz
Advanced YouTube monetization quiz
4 Topics
YouTube Live section introduction
Starting to go live on YouTube and downloading the video streaming software
YouTube live tips for long-term success
YouTube live quiz
5 Topics
Custom and unique YouTube channel URL - good for branding and ease of sharing
Setting the trailer video shown to new or subscribed viewers
Channel features videos and playlists
Super strategy for your channel name
Channel branding quiz
4 Topics
Section introduction - collaborating with other YouTubers for cross-promotion
Advertising on specific YouTuber channels and how to get their emails
Email template you can use to reach out to YouTubers for collaboration
Pitch script if you don't want to colab but just want to pay for promotion
6 Topics
Introduction to show planning
Advanced content repurposing with strategies that work today & in the future
Show goals and what is possible to achieve
Evergreen topics vs. current events
What you can outsource for a show
Daily vs. weekly vs. monthly show
23 Topics
Section introduction for boosting your YouTube views with YouTube ads
Overview of the Google Ads interface to help you be comfortable in it
Understand the different YouTube ad formats
What are TrueView ads and which YouTube ads are TrueView ads
Choosing between different YouTube ad sets for video ads
Setting ad budget in YouTube ads
YouTube ad bidding strategies in YouTube ads
Decrease your advertising costs by expanding potential audience/inventory
YouTube ads location options for targeting or to get down to $0.01 per view
Location and language setting in YouTube ads
Difference between campaign ad group and YouTube ads
YouTube ad option for related videos in the same ad
More details: YouTube ad scheduling product feeds and device targeting
Stealing competitor views with placements in YouTube ads
Demographic ad targeting in YouTube ads
Setting target audiences in YouTube ads
Keyword targeting in YouTube ads
Interest and topic targeting in YouTube ads
Finishing setting up the ad and monitoring its performance later
Case study of running ads to get subscribers in YouTube ads
Practical real-world example of refining targeting and bidding strategies
YouTube ads quiz
Advanced YouTube ads quiz
6 Topics
YouTube ads scripts section introduction
Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad
Script to make your TrueView ads cheaper and more effective
Five elements of a 1-2 minute sales script
TEMPLATE: Your turn to write your script
Example of a sales script
8 Topics
Section introduction of social media automation to boost YouTube
Hashtag marketing
How to stay up in the hashtag rankings
Social media automation tools
Showing inside of SocialOomph for automation
Pinned Facebook posts
Pinned tweets
Social media marketing for YouTube quiz
11 Topics
Section Introduction for unique types of YouTube channels
Comedy and funny channels
How to promote a music channel
Extra music channel tip
Gaming YouTube channel
Vlog
Extra vlogging tip
Cooking or lifestyle channels
Fitness or sports related channel
Client case study: Choosing a niche for a channel and monetizing it
End of section quiz
6 Topics
Legal section introduction
Copyrights introduction
Trademarks in YouTube
Fair Use doctrine and using music made by someone else
Using people's faces in thumbnails
YouTube strike policies and using images with people's faces on them
1 Topic
How to get free music to use in your YouTube videos
4 Topics
Part of YouTube marketing is to improve your YouTube videos - let's do that
Case study of my earliest video and mistakes I made
Student channel example where a few small improvements can make a difference
Video planning quiz
3 Topics
Basic recording and home office setup tips
How I get a slightly more professional look and feel for videos
Best video format for presenting or teaching
4 Topics
Audio section introduction quiet space to record & audio editing software
Getting rid of sound echo with studio foam
Overview of different types of microphones and my favorite one
Camera options
3 Topics
Section introduction: Very basic body language appearance and presentation
Basic clothing/appearance tips & mistakes I made early + examples on improving
Basics of speech and tone
3 Topics
What if you have an accent like I do
Parasite words in your speech - how to recognize and get rid of them
Video production quiz
5 Topics
Section introduction on starting a new YouTube channel
Creating a bare new channel
Adding channel art for your channel
Uploading your first video
Launching your first video & setting the featured video & channel trailer
2 Topics
Course certificate - how to get it
Thank you for taking the course - parting words
YouTube Marketing 2024: YouTube SEO & Algorithms
Thank You!
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