UMD, USMx: Digital Transformation Strategy: Discovering and Reaching New Markets by Edx

Learn key concepts of strategy, IT, and Innovation to bring emerging technologies to market through digital channels.

Analyze how digital technologies are transforming work, organizations, markets, and the economy.
Apply strategies about how best to interact with customers through outbound and inbound marketing and social media.
Analyze the forces impacting incumbents and entrants with new technology.
Identify traceable and verifiable marketing that work in the digital age.
Analyze different touchpoints in the marketing and marketing strategy process where digital technologies are having and/or will have a significant impact and evaluate the effectiveness of these touchpoints.
Identify the process of evaluating the performance of Artificial intelligence and machine learning algorithms.
Analyze and assess the performance of paid search campaigns, diagnose potential problems, and recommend adjustments to the digital marketing campaign.

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UMD, USMx: Digital Transformation Strategy: Discovering and Reaching New Markets

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